by
Alex Genadinik
- 3 Times Udemy Best Seller Author
0(0 Ratings)
Enrolled:7
Last Updated:July 13, 2023
Course Duration:
16h
About Course
"Unlock the secrets of digital marketing success with our comprehensive 'Digital Marketing Mastery' course led by renowned expert, Alex Genadinik. Learn how to create effective campaigns, optimize your website, leverage social media and more. Take your business to new heights and dominate the digital marketing world today with the help of Alex's proven strategies and techniques."
What I will learn?
- This course covers a wide range of digital marketing topics including Search Engine Optimization (SEO)
- You'll learn how to create and optimize your social media campaigns on various platforms such as Facebook, Instagram, YouTube, and more.
- You'll learn how to use YouTube as a marketing tool to promote your business or brand.
- You'll learn how to create effective ads and campaigns on Facebook.
- You'll learn how to optimize your Instagram profile for business and how to create engaging content for it.
- You'll learn how to use Live shows on social media to create engaging content and interact with your audience
- You'll learn how to measure and analyze the performance of your campaigns on social media.
- This course is a comprehensive guide to mastering the latest digital marketing techniques and strategies to achieve business growth and dominate the digital marketing world.
Course Content
Introduction to SEO (Search Engine Optimisation)
-
Three Major Parts of SEO
02:20 -
SEO Keywords: Long Tail vs Short Tail
08:21 -
The Google Keyword Tool for SEO
07:46 -
Three More SEO Keyword Tools
02:24 -
Google Voice & Answer-box SEO
04:59 -
Keyword Exercise
02:39 -
Keyword Stuffing vs Keyword Density
07:45 -
SEO Keyword Mapping
08:58 -
13 Strategies to get Unique Keyword Ideas
08:38 -
Final Keyword Test
03:38 -
Final Keyword Test Answer
10:48 -
How to Build Long-Term Keyword Authority
08:56
SEO Strategies for Popular Business Types
-
How SEO Applies to YOUR Business
03:08 -
SEO for Ecommerce
06:49 -
How to Promote Local Business via SEO
05:29
How to Setup Your Google Search Console and Analytics
-
Setting up your Google Search Console
-
Crawling and Sitemap.xml
-
Submit New URLs and Check for Page Status & Indexing
-
The Page Ranking and Page/Query Performance
-
User Experience Section for Google Search Console
-
Google Analytics
07:20 -
How to Connect GA4
09:28 -
Difference Between Analytics and Search Console
04:11 -
Google Demo Site Predefined and Custom Reports
09:53
How to get High Click-Through-Rate by On-Page SEO
-
Introduction to On-Page SEO
05:57 -
Difference Between Rich Snippets Featured Snippets
06:32 -
Increasing CRT by Writing Enticing Meta Tags
07:39
On-Page SEO: From Beginner to Savvy Strategies
-
How to Set up Yoast Plugin for SEO
05:53 -
Setting Your SEO Meta Tags with Yoast in WordPress or directly in HTML
03:03 -
Writing Better Title Tags and Meta Tags
08:00 -
Change in Google use of Meta Tags
06:33 -
No-follow vs Follow Links
05:33 -
Extra SEO Boost: Advanced Internal links from a page to same page
04:08 -
No-Follow SEO Update and the new UGC and Spnsored Attributes
03:20 -
Creative Uses of the No-Follow tag on your Website
04:40 -
Title Tooltip tag for SEO
01:37 -
Image Alt Tag for SEO
01:43 -
Cornerstone SEO Pages that get Shared more and Rank Better
05:32 -
Boost SEO with Website Load Speed and Plugin
01:59 -
One More Website Speed Plugin to Speed up WordPress
08:23 -
Result in Traffic Weeks after Optimising the Site Speed to a 90+ Score
01:10 -
Automatically Translate your Site: Rank in Other Languages to get more Traffic
07:11 -
Google E.A.T
05:31 -
Review Old Posts plugin for Social Sharing, Scheduling and SEO Boost
05:23
The Smart SEO: Off Page SEO
-
Introduction to Off-Page SEO
01:56 -
Google SEO for New Websites & Google Citation
06:19 -
How to Get Links on Wikipedia
06:39 -
8 Ways to get Good Links by getting Publicity
05:05 -
What Makes a Link Good for SEO
06:22 -
Guest Blogging for SEO – How to do it Properly
03:58 -
Introduction to Link Begging
05:11 -
SEO Competitor Link Research
02:54
Common SEO Mistakes to Avoid
-
Don’t Make these common SEO Mistakes
06:14
The SEO Tools
-
SEOQuake Chrome Plugin to Research Completiton
04:12 -
SEO Keyword Optimizer tool for On-Page Text Optimisation
04:55
Do Smart SEO: Additional SEO Strategies to Rank Higher
-
Google SEO Trends & What to Focus On
03:22 -
Advanced Intent Match boosting strategy for ranking high on Google
04:10 -
Are Views a Ranking Factor?
04:51 -
Leveraging Recommendation Algorithms
08:07 -
The Common Question: Should you Have a Blog?
04:50
Combination of On-Page SEO & Sales Copywriting
-
Introduction to On-Page SEO & Combining it with sales copywriting
01:43 -
Sales Page Conversion Checklist to boost sales in addition to SEO
06:55 -
Example of a Sales Page that balance SEO and Conversion Optimisation
04:27 -
How to Increase Sales by Adding Scarcity
03:10
Myths vs Reality
-
Ranking Factor Myths from Google Staff
04:47
Setting up your Website
-
Set up your Website Professionally & On your Own
03:57 -
Picking up a Domain Name
08:22
Fundamentals and Good Practices of Social Media Marketing
-
Introduction to Social Media Marketing
03:44 -
Mistakes of Social Media Marketing
04:26 -
Social Media Marketing Exercise to get Significant Traffic
03:07
Create your Own Show on Social Media
-
Why to Create a Show?
01:12 -
Planning your own Show
01:20 -
Advanced Content Repurposing with Strategies for Today and Future
04:21 -
Set your Goals for the Show
04:51 -
Monetise your Show
04:29 -
Decide if you want a Solo Show or a Show with Guests
04:44 -
Evergreen Topics vs Current Topics
04:41 -
Example of a site that is New & Evergreen
02:31 -
What you can Outsourse for a Show
03:15 -
How Often Should you Post an Episode
05:32
Live Show on YouTube or Facebook
-
Introduction to Live Shows for Maximum Engagement & Sales
02:28 -
How to setup your encoding Software Settings
02:05 -
How to Send your Live Stream to 30 Different Social Sites with one Stream
02:51 -
Tips for a Successful Live Show
04:43
Introduction to Additional Social Platforms
-
4 Marketing Hacks to Promote Anything in a Scalable way
11:54 -
Quora Marketing to get Immediate Traffic to your Website & Videos
05:41 -
All About Reddit
05:28 -
Use Forums
04:54
Creating Headline to get Social Media & SEO Attention
-
How to get Higher Social Media Post Clicks by Writing Better Headlines
08:51
More Strategies to Maximise your Referrals & Sharing
-
How to get 3 Different Types of Business Referrals
05:26 -
Net Prompter Score
00:00
Instagram Marketing
-
Introduction to Instagram Marketing
01:19 -
Different Types of Instagram Posts
04:02 -
The Instagram Feed Algorithm & Tips to take Advantage of it
05:45 -
How to Trend: Explore & Discover Algorithms
00:00 -
Instagram Reels
01:32 -
When and How to use Carousel Posts for More Engagement
03:27 -
Introduction to Instagram Stories
02:59 -
Whom you should Follow & Network with
02:31 -
Case Study: Influencers for Instagram Marketing
06:30 -
Enabling Insights
02:56
TikTok Marketing
-
TikTok marketing section introduction
00:37 -
Explaining the accounts shown in this course
02:04 -
First thing after you create your account – correctly creating a screen name
02:48 -
Importing your friends to build up an initial audience
02:36 -
What to expect when you are just starting out
03:28 -
Using TikTok hashtags
04:43 -
Example how I find many good hashtags and use them
06:53 -
Results of posting 24 hours later – 200 views!
01:45 -
Joining TikTok challenges and trending hashtags
01:49 -
Networking, commenting, liking
03:51 -
Influencer marketing for Fiverr what when it is too early
04:36 -
Stand for your phone
01:45 -
Microphones
02:05 -
TikTok ad account setup
00:00 -
Creating your first ad
10:14 -
Setting up an ad with the more advanced options
06:06 -
Troubleshooting
02:41 -
My ad results – 0.15/follower
05:15 -
Showing more results of what it took to get 1,000 followers
04:44 -
The big strategy for growth using ads
01:43
Facebook Marketing
-
Facebook marketing section introduction
02:45 -
How to sell using existing groups on Facebook
06:50 -
Facebook groups vs. Facebook business pages vs. Fan pages
04:37 -
How the Facebook algorithm works
04:23 -
How to make engagement beget more engagement
03:50 -
Easiest Facebook marketing: From your own personal page
04:17 -
How Facebook is becoming the new LinkedIn
03:07
Facebook Groups
-
What kind of groups you can sell from locally
02:05 -
Starting to use local Facebook groups
01:30 -
How to post products for sale
02:43 -
Joining a BUY/SELL group
01:20 -
Results of my own posting – case study
02:16
Setting up Your Facebook Page
-
Facebook page section introduction
01:38 -
Beginning to set up your Facebook page
02:26 -
Page banner size
02:34 -
Setting the brand image
01:43 -
Facebook page call to action button and about section
03:47 -
Creating a store on your Facebook page
06:10 -
2 EXAMPLES of well-run Facebook pages for two different types of businesses
05:45
How to go Viral on Facebook
-
Explaining the viral coefficient formula
02:50 -
Viral coefficient calculator
02:44 -
Ads having a role in virality
03:46
How to use Memes to go Viral & Boost Sharing
-
Introduction to using memes in your online marketing
01:13 -
How to begin finding viral memes to post on your social media
03:23 -
How to create your own image memes in minutes and for free
02:35 -
How to create your own gifs to go viral
02:40 -
ADVANCED: Image SEO strategy for branding, sales, and SEO boost
08:23 -
Create one place to host all your social media links for easy sharing
06:26 -
How to go viral by creating your affiliate program with many people promoting it
05:15
YouTube Marketing as a Part of your Online Marketing
-
YouTube Section Introduction
01:30 -
How a Professional Would Approach Promotion of a Single YT Video
04:31 -
YouTube SEO Introduction
04:57 -
YouTube OnPage SEO
03:51 -
Introduction to YouTube Recommendation Algorithm
04:52 -
Strategies for Getting Views from the YouTube Recommended Algorithm
05:35 -
Special Plugin to get Insights on your Competitors Videos
03:48 -
How to get More Views on YouTube
14:21 -
Overview of my YouTube Channel to give your ideas on how you can grow on YouTube
06:40 -
Client Case Study
05:26 -
Using HashTags in Video Titles
05:19
Social Media Marketing Calendar
-
Section Introduction: Creating a Social Media Calendar & Beyond
01:52 -
How to get the Pretty Social Media Marketing Calendar for your own use
03:18 -
Overview of Potential Goals and Strategies
00:00 -
Social Media Marketing Calendar to Help you Manage your Online Marketing
16:42 -
How I fill out My Social Media Calendar
10:41 -
Giving a Theme to Each Day of the Week
05:39 -
Steps to Ease Into Outsourcing
00:00 -
Automation vs Outsoursing vs being present vs all of the above
03:13 -
How Long Each Type of posting takes
03:26 -
When you should NOT have a Social Media Calendar for your Online Marketing
05:44
Email Marketing & Autoresponders Introduction & Basic Setup
-
Email Marketing as a Part of your Overall Online Marketing
03:25 -
Discussing MailChimp & Pros and Cons of other Email Marketing Providers
01:43 -
Designating a List
04:16 -
Technically Setting up the Autoresponder in MailChimp
01:43 -
Creating The Autoresponder
02:10 -
First Email of the Austoresponder
10:05 -
Second Autoresponder Email
08:04 -
Third, Fourth, Fifth and further emails in your Auto Responder
10:00 -
Generating MailChimp Subscriber Forms
01:39
For Ecommerce and Selling Products
-
How to sell products Online and Offline
07:30
Affiliate Marketing Section
-
Affiliate Marketing
04:41 -
Good Parts of Affiliate Marketing
02:34
Event Marketing Strategy
-
Leverage Event for Any Businesses and How to do Event Marketing
07:16
Selling Books and Other Products on Amazon
-
Section Introduction
01:25 -
How to Write a Book to Become a best seller even if you are a bad writer
00:00 -
Most Effective ways to Promote your book on Amazon
07:45 -
Amazon Kindle Keyword research, Caregories & Search
18:24 -
NEW! Amazon SEO Ranking Factors
07:12 -
What I did to become a 3-time bestseller & Generate Spikes of Book Sales
00:00
Briefly About Paid Ads
-
Ads Overview: Facebook Ads vs LinkedIn Ads vs YouTube Ads vs Google Ads
12:11
Introduction to Marketing: Beginners Please watch this first
-
Marketing Fundamentals Introduction Section
00:00 -
History & Economic Roots of Marketing
03:56 -
Seth Godin & the concept of the Purple Cow
03:50 -
How to Identity your Target Market
01:10 -
A/B testing and How to Increase Coversion Rates & Relation to Sales Funnel
07:31
Identifying KPI (Key Performance Indicators)
-
Defining KPI and Expamples of KPI in Online Marketing
00:00 -
KPI for Innovative Startups in Every Part of their Process
13:23
Create Free Infographics to Make more engaging Social & Blog Posts
-
Free Sites to get Extra Free Images and Infographics
01:25 -
How to Create your Infographic so you can make attractive Posts
03:36 -
Where to get unlimited Free Visuals to Immediately enhance your Content
03:27
Requirements
- Basic understanding of digital marketing, social media, and the internet
- Access to a computer or device with an internet connection.
- Access to social media platforms such as Facebook, Instagram, and YouTube.
- A willingness to learn and put in the effort to apply the strategies and techniques covered in the course.
- Some practical exercises and tasks are included in the course, so an active participation is required to get the most out of it.
Who is this Course for?
- Businesses and entrepreneurs who want to promote their products or services using digital marketing techniques and strategies.
- Digital marketers who want to expand their skill set and learn more about SEO, social media marketing, and other digital marketing channels.
- Individuals who want to grow their personal brand or channel and increase their reach on social media platforms like Facebook, Instagram, and YouTube.
Student Reviews
No Review Yet
₨2,490.00
₨9,990.00
Hi, Welcome back!
This Course Includes
- 16 hours on-demand video
- Full lifetime access
- Certificate of completion
Share this Course