Master the Art of Digital Marketing – Beginner to Pro
By Alex Genadinik
Uncategorized
About Course
- 3 Times Udemy Best Seller Author
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What Will You Learn?
- This course covers a wide range of digital marketing topics including Search Engine Optimization (SEO)
- You'll learn how to create and optimize your social media campaigns on various platforms such as Facebook, Instagram, YouTube, and more.
- You'll learn how to use YouTube as a marketing tool to promote your business or brand.
- You'll learn how to create effective ads and campaigns on Facebook.
- You'll learn how to optimize your Instagram profile for business and how to create engaging content for it.
- You'll learn how to use Live shows on social media to create engaging content and interact with your audience
- You'll learn how to measure and analyze the performance of your campaigns on social media.
- This course is a comprehensive guide to mastering the latest digital marketing techniques and strategies to achieve business growth and dominate the digital marketing world.
Course Content
Introduction to SEO (Search Engine Optimisation)
-
Three Major Parts of SEO
02:20 -
SEO Keywords: Long Tail vs Short Tail
08:21 -
The Google Keyword Tool for SEO
07:46 -
Three More SEO Keyword Tools
02:24 -
Google Voice & Answer-box SEO
04:59 -
Keyword Exercise
02:39 -
Keyword Stuffing vs Keyword Density
07:45 -
SEO Keyword Mapping
08:58 -
13 Strategies to get Unique Keyword Ideas
08:38 -
Final Keyword Test
03:38 -
Final Keyword Test Answer
10:48 -
How to Build Long-Term Keyword Authority
08:56
SEO Strategies for Popular Business Types
-
How SEO Applies to YOUR Business
03:08 -
SEO for Ecommerce
06:49 -
How to Promote Local Business via SEO
05:29
How to Setup Your Google Search Console and Analytics
-
Setting up your Google Search Console
-
Crawling and Sitemap.xml
-
Submit New URLs and Check for Page Status & Indexing
-
The Page Ranking and Page/Query Performance
-
User Experience Section for Google Search Console
-
Google Analytics
07:20 -
How to Connect GA4
09:28 -
Difference Between Analytics and Search Console
04:11 -
Google Demo Site Predefined and Custom Reports
09:53
How to get High Click-Through-Rate by On-Page SEO
-
Introduction to On-Page SEO
05:57 -
Difference Between Rich Snippets Featured Snippets
06:32 -
Increasing CRT by Writing Enticing Meta Tags
07:39
On-Page SEO: From Beginner to Savvy Strategies
-
How to Set up Yoast Plugin for SEO
05:53 -
Setting Your SEO Meta Tags with Yoast in WordPress or directly in HTML
03:03 -
Writing Better Title Tags and Meta Tags
08:00 -
Change in Google use of Meta Tags
06:33 -
No-follow vs Follow Links
05:33 -
Extra SEO Boost: Advanced Internal links from a page to same page
04:08 -
No-Follow SEO Update and the new UGC and Spnsored Attributes
03:20 -
Creative Uses of the No-Follow tag on your Website
04:40 -
Title Tooltip tag for SEO
01:37 -
Image Alt Tag for SEO
01:43 -
Cornerstone SEO Pages that get Shared more and Rank Better
05:32 -
Boost SEO with Website Load Speed and Plugin
01:59 -
One More Website Speed Plugin to Speed up WordPress
08:23 -
Result in Traffic Weeks after Optimising the Site Speed to a 90+ Score
01:10 -
Automatically Translate your Site: Rank in Other Languages to get more Traffic
07:11 -
Google E.A.T
05:31 -
Review Old Posts plugin for Social Sharing, Scheduling and SEO Boost
05:23
The Smart SEO: Off Page SEO
-
Introduction to Off-Page SEO
01:56 -
Google SEO for New Websites & Google Citation
06:19 -
How to Get Links on Wikipedia
06:39 -
8 Ways to get Good Links by getting Publicity
05:05 -
What Makes a Link Good for SEO
06:22 -
Guest Blogging for SEO – How to do it Properly
03:58 -
Introduction to Link Begging
05:11 -
SEO Competitor Link Research
02:54
Common SEO Mistakes to Avoid
-
Don’t Make these common SEO Mistakes
06:14
The SEO Tools
-
SEOQuake Chrome Plugin to Research Completiton
04:12 -
SEO Keyword Optimizer tool for On-Page Text Optimisation
04:55
Do Smart SEO: Additional SEO Strategies to Rank Higher
-
Google SEO Trends & What to Focus On
03:22 -
Advanced Intent Match boosting strategy for ranking high on Google
04:10 -
Are Views a Ranking Factor?
04:51 -
Leveraging Recommendation Algorithms
08:07 -
The Common Question: Should you Have a Blog?
04:50
Combination of On-Page SEO & Sales Copywriting
-
Introduction to On-Page SEO & Combining it with sales copywriting
01:43 -
Sales Page Conversion Checklist to boost sales in addition to SEO
06:55 -
Example of a Sales Page that balance SEO and Conversion Optimisation
04:27 -
How to Increase Sales by Adding Scarcity
03:10
Myths vs Reality
-
Ranking Factor Myths from Google Staff
04:47
Setting up your Website
-
Set up your Website Professionally & On your Own
03:57 -
Picking up a Domain Name
08:22
Fundamentals and Good Practices of Social Media Marketing
-
Introduction to Social Media Marketing
03:44 -
Mistakes of Social Media Marketing
04:26 -
Social Media Marketing Exercise to get Significant Traffic
03:07
Create your Own Show on Social Media
-
Why to Create a Show?
01:12 -
Planning your own Show
01:20 -
Advanced Content Repurposing with Strategies for Today and Future
04:21 -
Set your Goals for the Show
04:51 -
Monetise your Show
04:29 -
Decide if you want a Solo Show or a Show with Guests
04:44 -
Evergreen Topics vs Current Topics
04:41 -
Example of a site that is New & Evergreen
02:31 -
What you can Outsourse for a Show
03:15 -
How Often Should you Post an Episode
05:32
Live Show on YouTube or Facebook
-
Introduction to Live Shows for Maximum Engagement & Sales
02:28 -
How to setup your encoding Software Settings
02:05 -
How to Send your Live Stream to 30 Different Social Sites with one Stream
02:51 -
Tips for a Successful Live Show
04:43
Introduction to Additional Social Platforms
-
4 Marketing Hacks to Promote Anything in a Scalable way
11:54 -
Quora Marketing to get Immediate Traffic to your Website & Videos
05:41 -
All About Reddit
05:28 -
Use Forums
04:54
Creating Headline to get Social Media & SEO Attention
-
How to get Higher Social Media Post Clicks by Writing Better Headlines
08:51
More Strategies to Maximise your Referrals & Sharing
-
How to get 3 Different Types of Business Referrals
05:26 -
Net Prompter Score
00:00
Instagram Marketing
-
Introduction to Instagram Marketing
01:19 -
Different Types of Instagram Posts
04:02 -
The Instagram Feed Algorithm & Tips to take Advantage of it
05:45 -
How to Trend: Explore & Discover Algorithms
00:00 -
Instagram Reels
01:32 -
When and How to use Carousel Posts for More Engagement
03:27 -
Introduction to Instagram Stories
02:59 -
Whom you should Follow & Network with
02:31 -
Case Study: Influencers for Instagram Marketing
06:30 -
Enabling Insights
02:56
TikTok Marketing
-
TikTok marketing section introduction
00:37 -
Explaining the accounts shown in this course
02:04 -
First thing after you create your account – correctly creating a screen name
02:48 -
Importing your friends to build up an initial audience
02:36 -
What to expect when you are just starting out
03:28 -
Using TikTok hashtags
04:43 -
Example how I find many good hashtags and use them
06:53 -
Results of posting 24 hours later – 200 views!
01:45 -
Joining TikTok challenges and trending hashtags
01:49 -
Networking, commenting, liking
03:51 -
Influencer marketing for Fiverr what when it is too early
04:36 -
Stand for your phone
01:45 -
Microphones
02:05 -
TikTok ad account setup
00:00 -
Creating your first ad
10:14 -
Setting up an ad with the more advanced options
06:06 -
Troubleshooting
02:41 -
My ad results – 0.15/follower
05:15 -
Showing more results of what it took to get 1,000 followers
04:44 -
The big strategy for growth using ads
01:43
Facebook Marketing
-
Facebook marketing section introduction
02:45 -
How to sell using existing groups on Facebook
06:50 -
Facebook groups vs. Facebook business pages vs. Fan pages
04:37 -
How the Facebook algorithm works
04:23 -
How to make engagement beget more engagement
03:50 -
Easiest Facebook marketing: From your own personal page
04:17 -
How Facebook is becoming the new LinkedIn
03:07
Facebook Groups
-
What kind of groups you can sell from locally
02:05 -
Starting to use local Facebook groups
01:30 -
How to post products for sale
02:43 -
Joining a BUY/SELL group
01:20 -
Results of my own posting – case study
02:16
Setting up Your Facebook Page
-
Facebook page section introduction
01:38 -
Beginning to set up your Facebook page
02:26 -
Page banner size
02:34 -
Setting the brand image
01:43 -
Facebook page call to action button and about section
03:47 -
Creating a store on your Facebook page
06:10 -
2 EXAMPLES of well-run Facebook pages for two different types of businesses
05:45
How to go Viral on Facebook
-
Explaining the viral coefficient formula
02:50 -
Viral coefficient calculator
02:44 -
Ads having a role in virality
03:46
How to use Memes to go Viral & Boost Sharing
-
Introduction to using memes in your online marketing
01:13 -
How to begin finding viral memes to post on your social media
03:23 -
How to create your own image memes in minutes and for free
02:35 -
How to create your own gifs to go viral
02:40 -
ADVANCED: Image SEO strategy for branding, sales, and SEO boost
08:23 -
Create one place to host all your social media links for easy sharing
06:26 -
How to go viral by creating your affiliate program with many people promoting it
05:15
YouTube Marketing as a Part of your Online Marketing
-
YouTube Section Introduction
01:30 -
How a Professional Would Approach Promotion of a Single YT Video
04:31 -
YouTube SEO Introduction
04:57 -
YouTube OnPage SEO
03:51 -
Introduction to YouTube Recommendation Algorithm
04:52 -
Strategies for Getting Views from the YouTube Recommended Algorithm
05:35 -
Special Plugin to get Insights on your Competitors Videos
03:48 -
How to get More Views on YouTube
14:21 -
Overview of my YouTube Channel to give your ideas on how you can grow on YouTube
06:40 -
Client Case Study
05:26 -
Using HashTags in Video Titles
05:19
Social Media Marketing Calendar
-
Section Introduction: Creating a Social Media Calendar & Beyond
01:52 -
How to get the Pretty Social Media Marketing Calendar for your own use
03:18 -
Overview of Potential Goals and Strategies
00:00 -
Social Media Marketing Calendar to Help you Manage your Online Marketing
16:42 -
How I fill out My Social Media Calendar
10:41 -
Giving a Theme to Each Day of the Week
05:39 -
Steps to Ease Into Outsourcing
00:00 -
Automation vs Outsoursing vs being present vs all of the above
03:13 -
How Long Each Type of posting takes
03:26 -
When you should NOT have a Social Media Calendar for your Online Marketing
05:44
Email Marketing & Autoresponders Introduction & Basic Setup
-
Email Marketing as a Part of your Overall Online Marketing
03:25 -
Discussing MailChimp & Pros and Cons of other Email Marketing Providers
01:43 -
Designating a List
04:16 -
Technically Setting up the Autoresponder in MailChimp
01:43 -
Creating The Autoresponder
02:10 -
First Email of the Austoresponder
10:05 -
Second Autoresponder Email
08:04 -
Third, Fourth, Fifth and further emails in your Auto Responder
10:00 -
Generating MailChimp Subscriber Forms
01:39
For Ecommerce and Selling Products
-
How to sell products Online and Offline
07:30
Affiliate Marketing Section
-
Affiliate Marketing
04:41 -
Good Parts of Affiliate Marketing
02:34
Event Marketing Strategy
-
Leverage Event for Any Businesses and How to do Event Marketing
07:16
Selling Books and Other Products on Amazon
-
Section Introduction
01:25 -
How to Write a Book to Become a best seller even if you are a bad writer
00:00 -
Most Effective ways to Promote your book on Amazon
07:45 -
Amazon Kindle Keyword research, Caregories & Search
18:24 -
NEW! Amazon SEO Ranking Factors
07:12 -
What I did to become a 3-time bestseller & Generate Spikes of Book Sales
00:00
Briefly About Paid Ads
-
Ads Overview: Facebook Ads vs LinkedIn Ads vs YouTube Ads vs Google Ads
12:11
Introduction to Marketing: Beginners Please watch this first
-
Marketing Fundamentals Introduction Section
00:00 -
History & Economic Roots of Marketing
03:56 -
Seth Godin & the concept of the Purple Cow
03:50 -
How to Identity your Target Market
01:10 -
A/B testing and How to Increase Coversion Rates & Relation to Sales Funnel
07:31
Identifying KPI (Key Performance Indicators)
-
Defining KPI and Expamples of KPI in Online Marketing
00:00 -
KPI for Innovative Startups in Every Part of their Process
13:23
Create Free Infographics to Make more engaging Social & Blog Posts
-
Free Sites to get Extra Free Images and Infographics
01:25 -
How to Create your Infographic so you can make attractive Posts
03:36 -
Where to get unlimited Free Visuals to Immediately enhance your Content
03:27
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