Introduction- Why Google Ads is Essential in 2025 for Businesses

In today’s digital world, customers don’t wander around physical stores; they search.

Every day, potential customers in Nepal go to Google to look for products and services such as “PPC campaigns service in Nepal” for their online shop or “best food in Kathmandu”.

This says how much digital marketing in Nepal has progressed.

Learning how to create ads in Google will be handy, as it will help your business ads appear when customers need them.

Google Ads positions your business in front of high-intent traffic, converting searches into sales.

That means, when you create Google Ads, you speak directly to the people who need what you offer.

Let’s look at some market data and Google Ads performance till 2025.

By mastering how to do Google Ads, even a solo freelancer can offer PPC ads strategies to compete with much bigger brands, control budgets and scale winning ads.

Over the next sections, you will find a straightforward way to set up your first campaign, write ads that will attract attention and measure results that actually grow your business. 

Are you ready to turn Google searches into a long-term customer base? 

Let’s get started.

What is Google Ads and How Does It Work?

Google Ads is Google’s pay-per-click (PPC) advertising platform that lets businesses create and manage online ads to promote their products/services on platforms like Google, YouTube and its partner networks.

It was formerly known as Google AdWords and, at its core operates like a live auction.

So, how do ads on Google work?

Keyword Auction

You specify whatever keywords you want, such as “how to create an ad in Google.”

Each time someone searches those keywords, Google conducts a brief auction for advertisers who bid on those keywords.

Ad Rank & Quality Score

Google receives the bid amount and multiplies it by your Quality Score (based on how relevant your ad is, how many click-throughs it receives, and how helpful your landing page is).

This gives you your Ad Rank, determining what ads get to show and in what order.

Pay-Per-Click Model

You only pay when someone clicks your ad (CPC), so every rupee goes towards an interested visitor. 

No click = no charge.

Ad Formats & Networks

• Search Ads: Text ads that appear in the Google search results for queries like “best digital marketing agency in Nepal.”

• Display Ads: Visual banners on websites your audience visits.

• Video Ads: Short video ads that play on YouTube, helping you build brand awareness.

• Performance Max:  AI and digital marketing are changing the advertising landscape.  It gets your ads quickly placed across Search, Display, YouTube and various other networks to get the most eyeballs on your ad.

Real-Time Optimization

Once clicks and conversions come in, you can see which keywords and ads perform.

You can change bids, swap out headlines and change the audience targeting, all in real-time, so your decisions always line up with the data.

Does it sound complex to you?

Then work with one of the best digital marketing agencies in Nepal and stay ready, as you will get a flood of customers to your business. 

Benefits of Google Ads for Businesses

Before you know how to create ads in Google, let’s understand why you should create one in the first place.

Google Ads is an important growth channel that produces measurable growth for small and large businesses alike. 

Here are some of the reasons why businesses in Nepal and beyond use Google Ads:

Benefit 1: Instant Visibility

When someone searches for something relevant to your business, such as “create effective SEO strategies in Nepal” or “best tea spot in Kathmandu,” your ad will appear at the top of the search results.

That means you’re positioned in the best place to catch high-intent traffic that is about to take immediate action.

You can set the bid on the targeted keywords wisely to improve quality score, helping get better ad placements and beat the competition.

Benefit 2: Highly-Targeted Reach

Google Advertising allows you to show your ads only to people who matter.

You can target audiences by location (KTM or Pokhara), device types (mobile or laptop) and even interests like SMM strategies.

Rather than sending your message to a wide audience, you can specifically show your brand message to the customers who are ready to convert.

You can even use remarketing lists and audience segmentation to retarget past visitors, turning casual browsers into loyal customers.

Benefit 3: Cost-Effective Budgeting

With the pay-per-click (PPC) model, you only pay when someone clicks your ad.

With the ability to set a daily budget and flexible smart bidding strategies, including Maximize Conversions or Target ROAS, you will maximize ROI.

Want to stop ads that are not performing or increase the budget on the ones that are doing well?

You can do it all through the Google Ads dashboard.

Benefit 4: Data-Driven Improvements

One of the amazing benefits of Google Ads is the ability to track the key digital marketing metrics.

Those metrics, like CTR, CPC, ROAS and conversion rates, are great indicators of what works and places to improve.

You can use the Google A/B test to experiment with different headlines, descriptions, landing pages and call-to-action (CTA).

The information from the test will help to make your campaign better.

Google Ads reports provide detailed reports broken down by device, location and time, often revealing hidden opportunities to refine your approach.

Tip: Understanding traditional vs digital marketing will highlight why pay-per-click ads are a superior form of marketing.

How to Create a Google Ads Account?

To create Google Advertising, you must create a Google Ads account first.

To leverage the advantages of Google Advertising, you must create a Google Ads account.

The following is a step-by-step, detailed guide on how to open a Google Ads account properly:

Step 1: The Requirements

Before you go through the account opening process, make sure you have:

• A Gmail or Google Workspace email address
• Basic business information (name and website URL)
• Billing information (credit or debit card)

Step 2: Go to Google Ads and Sign-Up

• Go to ads.google.com and click “Start Now.”
• Log in with your Gmail account.
• Set up your account in a Goal-based setup or enter Expert mode to have the ability to set everything at once (going into Expert mode will skip the campaign setup we have later and place you right into account setup).

Step 3: Business Information and Billing Details

• Enter your business information (name and website domain).
• Select your billing country (Nepal), currency (NPR) and timezone (+05:45). Be sure to fill in your country’s information as it cannot be changed after this step.
• Enter your credit or debit card information to activate your campaigns. 

Step 4: Account Verification

• Open Google’s Verification email in your inbox and click “Verify your account”.
• Accept Google’s terms and conditions.

After you have completed these steps, you will have effectively created your Google Ads account.

Navigate the Google Ads Dashboard for Beginners

Google Ads gives you a streamlined and AI-powered dashboard that gathers all your most important tools and insights into 1 seamless experience.

Here’s what a beginner will discover about the Google Ads Dashboard:

Overview (Home)

What you see: Total clicks, impressions, cost, click-through-rate (CTR) and conversions.

Why it matters: It acts as your report card. You’ll see if clicks rise or costs swell first here.

Quick action: Take advantage of today’s date picker, last 7 days or custom, to watch how performance builds over time.

Campaigns

What you see: All the campaigns you’ve created, with on/off status, the daily budget and total metrics.

What it matters: This is your campaign control center.

Quick action: Toggle the switch to pause or restart a campaign. Tap the budget to change how much you spend daily.

Ad Groups & Keywords

What you see: Under each campaign, ad groups hold keywords and ads of the same type. You’ll see match types (broad, phrase, exact) and a Quality Score number.

Why it matters: Compact ad groups and accurate keywords guarantee your ads appear before the right people.

Quick action: Do you see a waste-of-money keyword? Blacklist it as negative keyword immediately. 

Ads & Assets

What you see: All of your headlines, descriptions, images and videos in one location, with each one’s performance statistics.

Why it matters: You’ll be aware of which headline is doing well and which image needs to be replaced.

Quick action: Press “Apply suggestion” to swap out an underperforming asset in seconds.

Recommendations

What you see: An Optimization Score (0–100%) and bullet-point recommendations for new keywords to try, bids to adjust and budgets to redistribute.

Why it matters: It’s similar to having a coach recommending adjustments to your course of action in order to perform better.

Quick action: Simply click “Apply” beside any recommendation you like and Google will do the rest.

Tools & Settings

What you see: Planning tools (Keyword Planner), measurement (conversion tracking) and billing.

Why it matters: This is where you get done the behind-the-scenes work that makes all your ads billable and measurable.

Quick action: Click on Keyword Planner to get new keywords or go to Conversions to set your tracking tag in motion.

Choose the Right Campaign Type for Google Ads

Before you create Google Ads, you must choose the right campaign type.

When you choose the correct campaign type, you align your objectives with the right ad formats, targeting options and bidding strategies.

Here’s how to choose it:

How to Run a Google Ads Campaign? (Step-by-Step) 

Well done! You’ve successfully created your first Google Ads account.

Now, how to create ads in Google really comes down to launching the campaign itself. 

You can have a Google Ad campaign up and live in minutes. 

Here’s how you create a Google Ads campaign:

Create Account Only

• Simply, go to ads.google.com.
• Click on “Start now”.
• Select “Create account only” to skip Smart Campaigns.

Select Campaign Type

• If you require quick leads or sales, choose Search.
• When you want brand awareness, select Display or Video.
• To automate the entire funnel, go with Performance Max.

Basic Campaign Setup

• Give a clear campaign name (i.e., “Spring Sale 2025”).
• Target customers by location and language.
• Set your daily budget (divide your monthly budget by 30).

Ad Schedule

• Choose days and hours based on when your audience is most active.
• Don’t waste money when your audience is offline.

Bidding Strategy

• Select Maximize Conversions if you have conversion tracking in place.
• Select Manual CPC for more control over your bids.

Keywords & Ad Groups

• Select 5–10 related terms in each ad group.
• Use either Phrase and Exact match bidding to focus on clear intent.
• Add negative keywords so no irrelevant clicks happen.

Write Your Ad

• Use your main keyword “Online Running Shoes” and a clear benefit, “Free Shipping.” Add offers like “Save 20% Today” to stand out.
• A longer version of the headline, “Lightweight durable design,” addresses a pain point, “No more sore feet,” and gives your CTA. 
• Provide multiple headlines/descriptions so Google can mix and match the best combinations.

Ad Extensions

• Sitelinks (Add links to more pages under your ad).
• Call extension (Add phone number for click-to-call).
• Location extension (Display your address).
• You can even include pricing (“Plans from ₹999/mo”) to be open with your potential customers.

Landing Page

• Make the page fast-loading with clear headlines and 1 CTA button.
• The content and messaging should align with your ad.

Hit Publish & Monitor

• Publish your Google Ad.
• Wait 48 hours then check out the performance.
• Make adjustments to your bids, pause poor keywords and experiment with new headlines.

How to Write Ad Copy That Converts? 

Now, you have grasped the concept of how to run Google Ads, but here’s the deal.

You must also master the art of Google Ad copywriting that will grab users’ attention, foster engagement and drive desired results.

Follow the guidelines below to make your ad copy convert prospects, even in a competitive market:

Create Headlines and Description with Keywords

1. Start your first headline with the exact phrase your audience uses in their search. For instance, “How to Run Google Ads in Nepal” tells both Google and your prospects that your advertisement gives them the exact answer to their question.
2. Include power words like “Unlock” or “Proven,” that bring emotion and make your offers impossible to resist. A headline like “Apply these Proven PPC Tips Today” raises curiosity and a feeling of urgency.
3. You can name your market, which creates credibility. For example, “Double your Leads with Google Ads: Businesses in Kathmandu” shows that you understand the local market and have done the same before.
4. Write from a first-person point of view to narrate a mini-story. For example, “Here’s How I Doubled My Sales Using Google Ads” makes the advertisement look genuine. It informs the reader that real people have used your strategies to get results, which fosters clicks from people who want to do the same.

Use Responsive Ads for Better Performance

1. Add 4-5 different headlines and three supporting descriptions under the “Create Responsive Search Ads” section. The headlines talk about benefits, features, social proof, urgency and local appeal.
2. Utilize time constraints/countdowns to create urgency for the product or services. For example, you can display a live ticking clock that creates FOMO (Fear Of Missing Out) and encourages prospects to act while there is still time.
3. Use terms like “AI-powered” or “Machine learning optimization” because it shows modernity and aligns your ads with digital marketing trends.

Write a Strong and Clear CTA (Call-To-Action)

1. Develop your CTA in a format that tells users what to do, such as “Claim Free PPC audit” or “Get Latest Edition Shoes: 20% Off.”

2. Add scarcity or urgency like “Offers End Today Midnight” or “Limited Seats” that aid and will encourage audiences to click on the ads.

Enhance Your Ads with Google Ad Extensions

Want to increase clicks for free?

Google ad extensions allow you to add additional information to your ads, which can improve your Google Ads CTR and give prospects more reasons to click.

Sitelink Extensions – Add Links to More Pages

Think of sitelinks as mini menus beneath your ad. 

You can link to: 

• Pricing page
• Customer Reviews
• FAQ or “How It Works” page

This helps move people straight to the information they need and leads to more clicks.

Call, Callout & Location Extensions

• Call Extensions: Show your phone number on mobile. One tap and customers can reach you on the phone.

• Callout Extensions: You can highlight your business with some quick hits like “Free Shipping” or “24/7 Support.”

• Location Extensions: Displaying your address and map pin makes it easier for locals to find you.

All of these extensions build trust, making it easier for people to get in touch with your business.

Structured Snippet & Promotion Extensions

• Structured Snippets: Allows you to list what you offer to give searchers instant awareness of what you sell.

• Promotion Extensions: Use this to promote your special deals, ie, “Summer Sale: 20% Off” or “Starter Plan: ₹999.”

Overall, you should add at least three different types of extensions to every campaign, helping boost your click-through rates.

Creating Google Ads Without a Website

You don’t need a website to get leads or sales from Google.

Here’s how you can create Google Ads without having a website and still get in front of customers.

Use Google Business Profile (GBP) Ads

• Who it’s for: Local shops, restaurants and freelancers.

• What it is: Your ad appears in Google Search and Google Maps with your business name, hours, reviews and a “Call” or “Get directions” button.

• How to do it:

1. In Google Ads, click on the Local campaign.
2. Link your Google Business Profile.
3. Write a short headline (“Fresh Coffee in Thamel”) and set a daily budget.

Try Local Services Ads or Call Ads

Local Services Ads

• You can appear at the very top for service searches (example, “plumber near me”).

• You only pay per lead because Google checks your business beforehand for trust.

Call Ads

• Mobile‑only ads allow customers to call your number with one tap.

• Perfect for plumbers, tutors and just about any phone-booked service.

Running Google Ads doesn’t require a website. Customers call you or come directly to your business, capturing high‑intent local customers quickly.

Track Conversion in Google Ads Like a Pro

After you create Google Ads and track conversions, you will only then see your campaigns scaling.

It helps you understand which clicks are turning into actual leads and sales.

Here’s how to track conversions in Google Ads and become a conversion tracking ninja, no fluff.

Just follow these steps below: 

Create Google Ads Conversion Tags

1. In Google Ads, go to “Tools & Settings,” select “Conversions,” and click “+ New conversion action.” 

2. Select “Website” (for form fills or purchases) or “Phone calls”, then name it like “Order Complete.”

3. You can either copy the global site tag (gtag.js) and paste it into every page or deploy through Google Tag Manager.

4. Then, you can add the event snippet to your “Thank You” page or call-confirmation page. When visitors reach that page, Google will automatically log a conversion. 

Link Google Ads to Google Analytics & Tag Manager

1. In Google Ads, go to “Tools,” then “Linked accounts,” and Google Analytics.

2. Select your Analytics property and click “Link.”

3. In Google Analytics Admin, enable Auto-tagging under “Data Streams.”

4. Use Google Tag Manager to manage your Ad tag and Analytics tag in one place (no code edits are needed after your original setup). 

Doing this will help you see exactly which ads and keywords lead to purchases, from submissions or calls, so that you can turn every click into measurable growth like a pro.

Common Mistakes To Avoid When Starting Google Ads

Not Tracking Conversion

If you don’t track conversions in Google Ads, there’s no way to find out which ads are driving leads or sales.

And consequently, you won’t be able to optimize your budget according to real results.

Only Using Broad Match Keywords

When you create Google Ads using only broad matches, it throws your budget out to non-relevant searches.

Instead, add some phrases/exact matches and negative keywords, which will help target real buyers that ultimately convert.

Skipping Ad Extensions

More user engagement happens when ads have sitelinks, callouts and snippets.

So, ensure you add extensions when you run Google Ads, boosting visibility and click-through rates.

Weak Calls to Action

When learning how to do Google Ads, forget about using poor CTA like “Learn more.”

Instead, you should use benefit-driven CTAs like “Get My Free Quote” or “Buy Now and Save 20%” to create a spark for clicks.

Poor and Slow Landing Page Experience

If you are leading your potential customers to a slow or generic landing page, you are killing your conversions.

Set-it and Forget-it Mindset

Google Ads change every day.

Take the time to check in and review your campaign performance each week.

Pause bad keywords, test new ad copy headings, test different bids, etc. and keep your results moving forward.

Conclusion

In this content, you have learned the secrets of how to create ads in Google that attracts attention and convert potential customers.

You have seen how easy it is to choose the right campaign type, write laser-focused ad copies, track conversions in Google Ads and mistakes to avoid that increases Google Ads CTR.

By creating Google ads that include relevant keywords and constantly measuring the metrics, you have created a self-optimizing machine that becomes stronger with each click.

Now, it’s time to launch, monitor and adjust your bids based on real time insights so that your Google Ads soar.

So, are you ready to see the proof for yourself?

Start today and launch your Google ads campaign and build your business leads and sales.

Or, partner with eLance, a leading digital marketing agency in Nepal and let our experts supercharge your business growth.

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