Meet and greet with all students, Socializing, Detailed Introduction of the course, Scope of Digital Marketing in Nepal in 2023 and beyond, Digital Marketing channels and strategies, Digital Marketing vs Traditional Marketing, Digital Ecosystem, Digital marketing for a person, Digital Marketing for an organization or a business, Earning Scope, AI Digital Marketing, How are Digital Marketing, Advertising and Branding related. 

Importance of having a website, Paying to agencies vs designing your own website, Website design platforms, No-code website designing, Understanding Domain & hosting, picking your own domain name, Niche research, Understanding WordPress, WordPress themes, Elementor, No-code website builders, corporate website design, ecommerce website design, Website structure development, Adding pages & posts, Designing your online store, Adding products to your store, Payment methods, Order management, Marketing coupons. 

You Get FREE Domain & Hosting for 1 year (Value – Rs. 25,000/-) 

Why is content necessary, SEO Optimised Content, Website content planning, Using AI to structure your web content, Writing Product description, Content for “About Us” Page, Content for services, Search Intent, Buying vs Informative keyword, Identifying Main Keywords for each page on your website, Using AI to generate excellent content, AI Command prompts for best results, Updating content to your website. 

Introduction to SEO, How do search engines work, Organic Search vs. Paid Search Results, Keyword Research, On-page SEO, On-page SEO factors, Technical SEO, Schema Markup, Off- page SEO, Link building, Social SEO, Local SEO, Backlink Audits using AHREFS, SEO Audit, Tools, Measurement with Google Analytics, Google E.A.T, Blogging for business, Content Writing, Content Posting, Yoast SEO, SEO Resources, Careers in SEO. 

Introduction to SEM, AdWords Terminologies, Campaign types – Introduction to Search, Display (including videos), shopping/mobile-specific campaign types, Keyword Research, Google keyword planner, Bidding and Budget, Creation of Google Display network, Mobile Ad Campaigns, Shopping Campaigns, YouTube Ads. Using AI to create Ad Content. 

The Inbound Methodology, Outbound vs Inbound, The Inbound Cycle & its Phases, Contextual Marketing, Content Marketing, Buyer’s Persona, Understanding your target Audiences, Buyer’s Journey, 5-phases of Inbound Marketing 

Understanding the Golden Circle, Setting Goals, Target Audience, Natural & behaviour or potential customers, Different types of Content for Social Media, Social media plan & Strategy, Content Calendar, Creatives for social media, scheduling & Posting, Hashtag Marketing the Social Media Ads, Tools for Content Creation, Monitoring & Analysing the Ads, Reporting & ROI Social Media Marketing Basics, Facebook Marketing, Instagram Marketing, FB/IG Ads, Different types of Content for Social Media, Hashtag Marketing, Making a social media plan, Social Media Calendar, Creating Content for Facebook and other social media, Tools for Content Creation.

TikTok Marketing, Instagram Marketing, YouTube Marketing, YouTube Shorts Instagram/Facebook Reels, Creating content for these channels, Why Short Video Content Works, Become a Content Creator, YouTuber Secrets, Making money as an influencer, Viral Content. 

Facebook and Instagram Ads, What is Facebook Business Manager, Setting up your Facebook Business Manager, Creating Ad Accounts, Creating a New Campaign, Selecting the best Campaign Goals, Ad set Level optimisation, Budgeting, Scheduling Ads, Picking the perfect audience for your campaign, Creating the Ad, Setting Up Pixel, Retargeting Ads, Conversion & Sales Ads, Ecommerce Ads, Catalogue Creation, Facebook & Instagram Shops. 

What is Customer Relationship Management (CRM), CRM Techniques, Email Marketing, Follow- up calls, Cold leads, Hot leads, Communication skills, What is Online Reputation Management (ORM), Responding to positive and negative Facebook comments/reviews, Getting more reviews on online platforms, Create campaigns for managing your online reputation, 

What is AI, Different types of AI Tools, AI Tools for Marketing, how to use ChatGPT for best results, Generating content ideas with AI, Writing captions for your Social Media Posts, discovering best used hashtags, Writing Email copies, Cutting your marketing costs with AI Tools.