As of 2025, If you are not using video marketing for your brand, you are behind already.

A video content marketing strategy is not a bonus feature, it’s now mandatory.

Why?

Because people love watching videos!

Videos are easy to consume, fun to watch and have far more engagement than text or images.

From TikTok in Nepal to YouTube across the globe, video is dominant.

The problem is that many brands are just posting random video clips without a plan.

This will no longer work.

You need a plan to reach the right audience, create impressions and convert views to results.

Pro Tip: Never just post a video to “stay active.” Instead, post it for a purpose!  Ask yourself, “What do you want people to do once they finish watching your content?”

Nepal is part of the digital space, and the digital environment is expanding rapidly with a larger online population and more brands requesting attention from the target audience.

A smart online video marketing plan is how to separate yourself, as an influencer or brand, even if you are using only your phone to create content.

And the good news?

You don’t need a ton of money or fancy equipment to get started. 

You simply need the right direction.

If you want to learn the steps to build a video content marketing strategy and achieve better success with your videos, this is the perfect beginner’s guide to video marketing for you.

And if you are new to marketing, check out our beginner’s blog on digital marketing in Nepal to start building a solid foundation first.

Now, let’s begin!

What Is Video Content Marketing and Why Does It Matter?

Video content marketing refers to using video to promote your brand, share your story and build an audience.

It’s basically just one part of your digital marketing strategy.

But it’s visually driven, so it’s more engaging and effective.

So, what does it mean for your business to have a video content marketing strategy?

A video marketing strategy is a series of steps to develop and promote videos that meet your business objectives.

As a business working 

Whatever your goal is, whether growing awareness, increasing sales or stimulating engagement, you must communicate the right message to the right platform, at the right place and time. 

Pro Tips: Think about video as a business asset, not as a singular post. Approach each video with a clear direction, whether that be awareness, clicks or conversions.

Here are the key reasons online video marketing will matter to your business:

Videos boost engagement: People will watch a 10-second clip before reading a 20-page article.

Videos build trust: Showing a face, voice or story gives that human connection to your brand.

In Nepal, we see many of our small businesses utilizing Facebook video marketing and TikTok reel marketing to reach younger demographics.

Even in the B2B space, B2B video marketing is rapidly growing.

In just a few short years, B2B businesses have leveraged video marketing with great success and specifically with the goal of explaining complex services.

Are you interested in seeing how this fits into your overall plan? 

Check out our video-friendly social media strategies, which work hand-in-hand with your content.

The Benefits of Video Marketing for Brands of All Sizes

Online video marketing is not just about the views. 

It’s about building trust, strengthening your brand and creating real outcomes. 

Many businesses in Nepal are just discovering the video capabilities. 

But those that are using it well are already leading the way, especially on TikTok, Facebook and Instagram. 

Let’s explore some Importance of video marketing for your business:

Benefit 1: Increase Engagement and User Experience 

People recall 95% of a video message compared to only 10% of text.

And that’s powerful.

It is much easier to understand video content.

And, for mobile users, they would rather see a video than scroll through long text. 

If you’re selling a product or brand and you have a short video, it will explain your product or sell your brand better than any paragraph can.

Pro Tip: Use captions on your videos. Most people are watching videos without sound, especially on Facebook and Instagram.

Benefit 2: Drive Conversions and Revenue

One of the amazing benefits of video marketing is that it not only brings attention, but it also helps make sales.

Videos like explainer videos, tutorials and testimonials increase trust and comfort in the buyer’s decision.

This is particularly true for B2B video marketing, where it might take buyers an additional step or information before they can say yes.

Videos are used for landing pages, product pages and in emails, for increasing clicks and conversions.

Want to learn more about what types of videos work best? We have covered that below.

Benefit 3: Increase Brand Visibility and Trust

Videos are engaged and shared more, as well as providing more overall reach on social platforms.

The best way to build brand memory is through videos, as they create a much stronger emotional response.

Behind-the-scenes clips, team stories and customer shout-outs work really well from an inventory building and community engagement perspective.

Pro Tip: Don’t overthink the production. Authentic and genuine often win the day over highly polished and produced.

Need help turning your ideas into engaging videos? 

Join forces with a leading digital marketing agency in Nepal, like Elance, that will help you create scripts as well as shoot videos.

Types of Video Content That Work in 2025 

There are many ways to integrate video into your marketing. 

But which ways actually work?

The best video content marketing strategies include multiple video types for different goals. 

When building a brand in Nepal or creating an online business, using the right format helps you get more views, more trust and better results.

Let us explore some of the most effective video types in 2025.

Video Content Type 1: Explainer & How-To Videos

These videos showcase your product or service simply. 

People love these videos because they help solve a problem effortlessly.

Explainer videos are great for showcasing on your website, social media and even in ads. 

They are an essential part of any video marketing plan, especially for service-based businesses in Nepal.

Pro Tip: Use clear voiceovers and real examples. This creates clarity and helps people trust you sooner.

Video Content Type 2: Customer Testimonials & User-Generated Content

Real people, real results. 

When your happy customers talk, potential customers listen. 

Testimonial videos help build trust and social proof. 

You can also promote your audience to make content about your brand! 

This is called user-generated content (UGC) and it is great for having community engagement.

Example: A local cafe in Kathmandu naturally saw more traffic in their business once they reshared videos from their happy customers on TikTok and Instagram.

Video Content Type 3: Product Demos & Tutorials

A product demo video demonstrates how something works. 

This is especially important if your product is new, technical or has a different use case compared to other products.

They also improve conversion rates because it gives people more confidence before buying.

When you’re doing B2B video marketing, demos and tutorials are powerful forms of content. 

Decision-makers want clear information that is useful for their particular context.

Video Content Type 4: Behind the Scenes & Brand Culture Clips

This type of video content is the human side of your brand.

They show how your team operates, processes for creating your product or what your company stands for. 

These types of videos help to form deeper relationships with your audience.

Even small brands in Nepal can use this as a strategy online.

Pro Tip: Use your phone to record short behind-the-scenes videos. Add music to the video and post it as an Instagram reel or Facebook story.

Video Content Type 5: Reels, Shorts and Vertical Video

Short-form video is now seen as the most consumed and enjoyed type of content, especially with mobile users.

Think TikTok, Instagram reel, YouTube Shorts and Facebook stories. 

These are short vertical videos that are attention-grabbing and easy to scroll.

Align Your Video Content to the Buyer’s Journey

Not every video will work the same way.

A TikTok clip is not going to close a sale.

A product demo is not going to impress someone who has never heard of you before.

This is why a solid video content marketing strategy will align every video you create with where the viewer is currently in their buyer’s journey.

Think of the buyer’s journey in three easy steps:

Awareness → Consideration → Decision

Each stage of the journey requires a different video and identifying the right one can improve your conversion rates and generate better quality leads.

Awareness Stage – Build Trust

In this first step, your main goal is to capture attention.

The viewer has no idea who you are.

Make videos that show who you are and what you stand for.

The best video types are:

• Brand introduction videos

• Tutorials or educational reels

• Instagram and TikTok videos

These formats are seen frequently and work great in Nepal, especially where short-form video is the primary format. 

Pro Tip: Be sure to utilize storytelling here. People don’t remember brands, they remember feelings and moments. 

Consideration Stage – Teach and Explain

The viewer is now interested.

They know your name and want to know more.

Now is your opportunity to add value and help them move forward.

The best video types are:

• Product overviews

• Compare videos

• Customer testimonial videos

These videos help people compare your product or service to other people or brands and trust what you are saying.

Want to add these kinds of videos to your website?

Our SMM services help clients develop video campaigns for social and web platforms.

Decision Stage – Convert with Confidence

This is where the moment of action occurs.

The viewer is ready to take action, but might need a little help.

The best video types are:

• Case studies

• Personalized videos

• Demos with strong CTAs

Adding videos such as these to landing pages as well as in follow-up emails can significantly increase lead generation.

How To Build A Video Content Marketing Strategy Step-by-Step? 

A solid video content marketing strategy provides direction for your content.

It helps you plan what types of videos to make, where to post them and how to turn views into real results, like engagement, leads and conversions. 

This step-by-step process works regardless of whether you are a newcomer or brand new to digital marketing in Nepal.

Step 1: Set Your Objective and Monitor It

Start with a simple question: “What is the intent behind your video?”

Is it:

• Awareness

• Traffic

• Conversions

• Engagement

Keep each video tied to a particular goal and KPI (views, shares, clicks or sales).

This keeps your content on point and the outcome understanding clear.

Pro Tip: Your video strategic plan should focus on one goal at a time. Don’t mix “likes” and “sales” in the same video.

Step 2: Learn Your Audience

Know who you are speaking to.

When it comes to Nepal, TikTok reels are strong with young audiences, YouTube help tutorials and product reviews.

Facebook is still reigning in terms of community-based and local content.

This is where your persona mapping and content intent come into play.

Align your message with the step in the funnel they are in.

Email polls, previous content performance or Google Analytics can help define this.

Step 3: Choose Platforms that Match the Format

Your content has to fit the platform.

With YouTube, audiences are looking for long-form content like explainers and tutorials.

With Instagram reels and TikTok, they are looking for short-form content to spread the word.

Stories give you opportunities for daily touchpoints for the brand.

When it comes to planning multi-platform content, our SMM service will also plan for social platforms, allowing you to optimize for each.

Pro Tip: Each of the channels has its own rhythm. The video strategy should never treat all the channels the same.

Step 4: Plan Topics by SEO & Trends

What are people really searching for?

With Google Trends, TikTok’s Creative Center, and even using YouTube’s auto-suggest, we can see what people are searching for.

When you merge what people are looking for with long-tail keywords like:

• How to start a video content marketing strategy for beginners

• Types of video marketing

• Video content marketing strategy example

You can create content that gets found on Google or YouTube, or even TikTok.

Pro Tip: Plan some mixed content that balances evergreen and trending formats to maximize consistency and reach.

Step 5: Write Scripts that Feel Authentic

You do not have to be perfect with a script, you just need to be real.

Start with a strong hook, communicate one major idea and end with a clear call to action. 

This is true whether you are doing a script for the call to action. 

This is true whether it’s for a 15-second reel or a 3-minute product demo.

For example:

• “Want more tips like this? Follow us.”
• “Try it now – link in bio.”

Step 6: Don’t Wait for Expensive Equipment – Use What You Have

You are completely capable of creating an amazing video without having to spend a ton of money.

Most successful creators today use:

• Smartphones

• Natural light

• Free resources like Canva, CapCut or InShot

Pro Tip: Good lighting + good sound = 80% of production quality.

Still asking yourself: Can I do video content marketing on a budget?

Yes. And you can start today.

Step 7: Always Have a CTA (Call to Action)

Every video should direct the viewer somewhere. 

Ask them to:

• Subscribe

• Buy now

• Go to your site

• Comment or share 

• Download Your Guide

This is the step that converts engagement into conversions.

Without a CTA, even the best videos are useless.

Repurposing Video Content for Multi-Platform Success

If you’re making a good video and only using it once, you’re doing unnecessary work for half the value.

Content repurposing is an intelligent way to take one video and repurpose it in many formats across different platforms.

In quickly managing Nepal’s digital growth, content repurposing is a way for smaller teams and brands to have more visibility and compete with larger brands while saving time.

Here are some ways you can do content repurposing:

Take One Video and Create Different Formats

Let’s say you filmed a 3-minute explainer.

Here are some options

1. Cut short clips to post as Instagram Reels, TikTok and YouTube Shorts.

2. Pull quotes or tips from the video to post as visuals.

3. Turn it into a blog and embed the video within the blog.

4. Extract the audio from the video and post as a mini-podcast with your content.

5. Add a CTA to the video, it could be used later in segments in an email campaign.

As much as possible, this exponentially increases your content effort and visibility without more effort! 

Pro Tip: Think about the platform’s goals with what is being repurposed. Shorts for Reach, Blogs for SEO, Emails for Conversion.

Repurpose Blog Posts into Video

Already blogging? 

Awesome. You are almost done! 

Now take that blog post, modify it into a short script, then film a 60-second video. 

This will improve your content marketing ROI by being able to present your ideas in a more visual way (as well as help users who don’t want to read).

Example: When a local agency took a blog on “traditional vs digital marketing” and turned it into a carousel video for Instagram. 

It received more engagement than the original article.

Choose the Right Formats for Beginners

Not sure where to start? 

Here are a few entry-level formats to get going:

1. Reels with tips

2. FAQ videos (answer commonly asked questions)

3. Behind-the-scenes content

4. How-to’s screen recordings and tutorials

Wondering what types of videos work best for content marketers who are just starting? 

These formats are simple to create, effective and will help you build confidence.

Leverage AI Tools to Repurpose Faster

A common question among creators is: How can I use AI to make video content faster?

If you’re strapped for time, AI makes it easy for you to scale your process!

You can take tools like ChatGPT, Runway or Lumen 5 to:

1. Take lengthy videos and turn them into shorter cuts

2. Add captions automatically

3. Help you write a script for videos quickly.

4. Even suggest new concepts from blog posts

Pro Tip: Always begin with free tools, you’ll be amazed by how much AI helps and often at little to no cost.

This is how you can leverage AI planning, editing, scriptwriting or repackaging content.

When And How Often Should I Post Repurposed Content?

There is no need to create and post daily, but you do need to be consistent!

When repurposing content, aim for:

1. At Least 3 – 4 short videos a week across platforms

2. One long “hero” video per month

3. Weekly engagement posts like Q&As, polls or mini clips

Still not sure how often to post video content?

There is no right or wrong answer, it’s just important to track what you find works best for you.

Utilize tools like Meta Insights or YouTube Studio and track your direction, so you can measure your success in video content marketing.

How Often Should You Post Video Content?

A common question for any video content creator when starting out is: 

How often should I post content for video content marketing?

The short answer is to post as often as you can maintain consistency.

The long answer is, your posting frequency will be determined by the resources you have available, the type of content you are creating and your goals.

But here’s a good starting point:

Weekly = Visibility

Posting 2–3 short videos (Reels or TikTok, etc.), per week, to build brand awareness and visibility in fast-moving feeds.

Monthly = Depth

Create 1 longer video per month, be it a product demo, testimonial or case study, so that you can build trust and support conversions.

Pro Tip: Create a content calendar to help with ideas and content resources. You can always repurpose, recycle and remix your strongest content to save time.

Use Analytics to Fine-Tune Your Posting Rhythm    

Your video strategy is not “set it and forget it.” Platforms change.

Audiences change.

Track the things that are working.

• Watch time

• Drop-off rate

• Engagement

• Click-through rates

These KPIs will indicate whether you need to be posting more, posting less or changing formats.

If you are just getting started and have questions around how to create a video content marketing strategy for beginners, start small.

Mobile Optimization – Why It Matters More Than Ever?

Today, most people scroll, watch and choose, all with their phones.

If your videos are not optimised for mobile, you are missing out on more than views, you are missing out on new clients.

Mobile-first design is not just a trend, it is a standard.

Your entire video content marketing strategy should take into account this standard, from how your videos are framed to how long it takes to load via 4G.

Use Vertical Formats for Mobile Users

Social platforms are designed with vertical video in mind.

If your content is not in 9:16, it feels old and people will ignore you.

Instagram reels, TikTok videos, Facebook stories and YouTube Shorts all perform best when they are full screen.

Pro Tip: Plan your shoots vertically, so you don’t have to crop later.

Vertical, short-form mobile video is the easiest, least complicated and most effective way to begin your video marketing journey.

Keep Videos Short, Fast and Captioned

70% of mobile viewers watch videos on mute.

That means:

• Always add captions or on-screen text

• Keep messages easy and visual

• Make fast edits with clear visuals to attract attention

Not sure about writing your own captions?

AI tools can help write scripts for video, generate subtitles and even help you create shorter versions for reels.

Wondering, “How can I use AI to create video content faster?” Then this is the simplest way.

Let AI do the heavy lifting for mobile formatting.

Make Speed and User Experience a Priority

Mobile users are very quick scrollers and have a low attention span. 

If your videos are slow-loading, they will lose views before they start. 

To improve performance: 

• Compress your video files before you upload them

• Use autoplay sparingly

• Choose the right resolution for social vs. web

• Make sure to appropriately size thumbnails for mobile previews

Mobile optimization really isn’t about tricking someone in an edit, it is about creating a smooth viewing experience to help drive better engagement.

Common Video Marketing Mistakes You Should Avoid

Even good videos can fail if a few things go wrong.

To get the most from your video content marketing strategy, you’ll want to understand what to avoid doing.

Whether you are new to video content marketing or an expert, avoiding these digital marketing mistakes will help save time, money and opportunity.

Mistake 1: Posting Without a Strategy or CTA

One of the dumbest things is posting videos just to post videos.

Every video should have:

• A purpose

• A platform

• A call-to-action (CTA) at the end

If you don’t have these things, you’ll have content with views but no engagement or results.

Pro Tip: Even very simple “Comment below” or “Visit our bio link” type CTAs can greatly increase conversions if done well.

Mistake 2: Poor Production Quality for No Good Reason

Absolutely, authentic content is effective. 

But there’s a limit. 

Shaky footage, bad audio or unfocused messaging can detrimentally impact your brand.

Especially if you’re pitching for digital marketing jobs in Nepal, where your content skills will be assessed through a real-life contextual lens.

Still wondering, can I do video content marketing without a big budget? 

Sure.

It’s still worth considering clarity, light and sound as well as the use of free resources like CapCut and Canva to enhance what you do have. 

Mistake 3: Not Optimized for Mobile or SEO

We talked about mobile-first design before, but the takeaway is this: 

• Don’t upload a horizontal video on TikTok. 

• Don’t post long videos that don’t have captions. 

• Don’t disregard keywords. 

Your video marketing strategy should always consider: 

• Keywords in your video title and description 

• Hashtags related to your niche 

• Mobile-friendly formats 

• Embedded videos for SEO value in blogs or landing pages

Pro Tip: Combine your social media strategy with SEO objectives, so your content works both short-term (social) and long-term (search).

Video Marketing Trends to Follow in 2025

The video world is moving fast and so should your strategy.

To stay ahead of the game, you should adapt to and follow the new trends in digital marketing that are changing how online consumers watch, interact and buy.

These trends are not only meant for big brands, but they are tools for content marketing newbies to follow for faster and better growth.

Let’s look at what’s working for 2025.

Trend 1: Personalized & Interactive Videos are on the rise

Videos that feel “just for you” are dominating.

Interactive features like polls, clickable links, shoppable buttons, etc. get users to engage longer and take action more quickly.

If you are in eCommerce, B2B or even local services in Nepal, you can probably add some personalization and see instant conversions.

Pro Tip: Tools like Vimeo, Storykit or InVideo now allow you basic interactivity, even for beginners.

Trend 2: AI-Generated Video Production

The trend of AI is catching on really quickly at an unimaginable rate.

Combining AI and digital marketing is no longer just an accessory. It is a complete content assistant!

With platforms like Lumen5, Runway and Pictory, you can:

• Turn blogs into videos

• Auto-edit raw footage

• Create voice-overs and subtitles

• Write a video script in seconds

If you have ever been asked: How can I use AI to create video content faster?

That is the answer.

Even freelancers in Nepal use different programs to scale content with little gear.

Trend 3: SEO Embedded Video Marketing

Google now ranks pages with video content higher.

And, platforms like YouTube, TikTok and Instagram are beginning to function like search engines.

Make sure your video content marketing strategy includes:

• Keyword-rich titles and descriptions

• Hashtags and chapters

• Video snippets embedded in blogs or landing pages

Not only does this give you more visibility in search, but it also builds SEO and social growth at the same time.

Pro Tip: Repurpose your top-performing videos into short-format clips embedded in high-traffic blog posts.

This boosts engagement and organic rank as well!

Elance’s Strategic Video Marketing Framework

At Elance, a leading digital marketing agency in Nepal, we do more than just create videos.

We create effective video content marketing strategies, transforming videos into engagement engines to help businesses connect, convert and grow.

Now let’s break down what we do and how it helps you to win in the competitive landscape.

Research, Persona Mapping & Content Planning 

First, we get to know who you are talking to. 

We will research: 

• Your target audience

• What they search for

• What type of content do they watch

Once this is complete, we’re able to plan the content journey – from brand storytelling through product highlights, so that all your videos are contextual and feel personal. 

Scripting + AI-Powered Storyboarding

Next, we write the script for each video, so it sounds like your customer. 

We use powerful hooks, natural language and strong call-to-actions. 

But here’s the best part:

We use AI tools that generate storyboards and shorten your production time. 

We put human creativity together with smart AI tools to write, plan and even animate videos without compromising quality.

And it will save you time and budget, great for busy teams!

In-House Filming, Editing & Multimedia Services

Now it’s time to film. 

Whether it’s a product demo, a testimonial or a customer interview, we will handle that shooting in-house.

Our multimedia service is comprised of the following:

• High-quality filming

• Editing for any platform

• Subtitles, animations and formats optimized for mobile

Then we will align each video with your social media plan, customizing videos for Instagram Reels, Facebook, LinkedIn, TikTok or anything else.

Optimize for paid ads and organic reach

What good is an amazing video if no one views it?

We optimize every piece of content we produce by following our SEO campaign strategy to help enable videos to show up in both organic search and feed algorithms.

Which includes:

• Clickable Thumbnails

• Caption Hooks for mobile viewers

• Proper tags and metadata

• A/B testing for Ads

Are you interested in running ads in Google or Facebook?

We create the format you need to optimize for a conversion, not just views.

Cross-channel distribution & generative engine optimization

At this point, we will distribute your video not just on one platform. 

This includes:

• Embedding in Blogs and Landing pages

• Share in newsletters

• Posting on all social channels

• Reusing as shorts and voice-overs

This gives your video a longer shelf life, improves ROI and contributes to Generative Engine Optimization (GEO), so your videos are placed directly inside AI search results.

Unlike traditional marketing, this digital-first approach places your content where your audience is already showing up.

Want to see the difference? 

Check out the comparison between traditional marketing and digital marketing.

Conclusion

In 2025, attention is the currency and video content is how you get it.

If you’re a local brand in Nepal or a growing online business, a solid video content marketing strategy is your key to getting real engagement, more conversions and frequent visibility.

From short-form reels to SEO-based explainers, video content isn’t just a way to tell a story, it’s your ticket to staying relevant.

Still not quite sure how to create a video content marketing strategy?

Start with your goals. Use what you have. And, more importantly, tell a story (over perfection).

Here’s the greatest part: don’t have a production studio?

That’s not required at all.

Just have a plan, a purpose and the desire to show up.

And, of course, if you need some help, get in touch with us at Elance. 

From video content marketing strategy examples and what types of video marketing exist, to how to create ads in Google, we can support you from core idea to impact.

FAQs