Still think LinkedIn is just a platform for digital resumes?

That’s cute.

In 2025, LinkedIn has become more than just another place where professionals go to connect.

It’s a place where the deals get made, leads are formed and brands smile and grow up fast.

At Elance Digital Media, we’ve felt a quiet revolution brewing on LinkedIn.

What was once a playground for job seekers is now one of B2B marketing’s great success stories, a marketing solution for those who know how to use it.

If you are a business in Nepal (or anywhere on Earth) and don’t know how to use LinkedIn for business marketing, you’re on the right scroll.

LinkedIn marketing today is smart, targeted and unbelievably effective.

So, whether you are a solopreneur, a startup or a scaling business, LinkedIn is the digital place winning in changing the game. 

So, why LinkedIn marketing for your digital marketing strategy? 

Quite simply: 

• It’s where decision-makers actually respond to you. 

• It’s a digital space created and designed for B2B networking and lead generation.

• And it’s spectacularly under-utilised by business in Nepal.

In this guide, there’ll be some strategy, some structure and some awesome tips to use.

Whether you’re figuring out the difference between LinkedIn personal profile and company page, building a step-by-step LinkedIn strategy or just want to know what time you should post on LinkedIn… we have you covered.

And yes, we will show you how to track your LinkedIn analytics, leverage smart content marketing and run beginner-friendly LinkedIn ads without blowing your budget.

Hold on tight!

This is not your average “5 tips for LinkedIn” blog.

This is your 2025 LinkedIn marketing strategy – by the best digital marketing agency in Nepal.

Let’s get started.

What Is LinkedIn Marketing and Why It Works in 2025

So, what is LinkedIn marketing?

LinkedIn marketing is the process of using the LinkedIn platform with the aim of promoting your personal or professional brand, expanding your network and achieving business goals such as brand awareness, leads or sales.

You need to create intelligent content and drive visibility with organic reach as well as paid ad campaigns.

LinkedIn marketing strategy is about putting your brand in front of the professionals and talking to them like one.

And why does LinkedIn marketing work in 2025?

Algorithms are evolving, attention spans are shrinking and companies need to get sharper about who they are marketing to and how to reach them. 

While other platforms are being reduced to chasing likes, LinkedIn is focused on driving leads.

Understanding how to use LinkedIn for businesses marketing helps you find opportunity to connect with their audiences through: 

• Access to over 1 billion professionals (and many are executives, founders or senior level buyers).

• Targeting based on industry, job title, geographic location, company size.

• An environment for business content that is about insight into problems, not entertainment, and a chance to clearly and continuously show your value.

Regardless if you are consulting services, SaaS tools or are a creative agency, LinkedIn has a platform that helps you communicate your value to people who can do something about it.

B2B-Focused Reach and Professional Targeting

LinkedIn is about more than just finding clients, it’s about meeting the right clients. 

If you’re into B2B marketing on LinkedIn, coaching, consulting or selling software solutions, LinkedIn gives you access to speak directly with your ideal audience.

With laser targeting, you can:

• Connect with CEOs, HR directors, or anyone in a suit.

• Build pipelines by industry, company size, or geography.

• Create offers that “speak” to what a buyer needs.

B2B marketing is especially effective on LinkedIn for a very strong lead generation, partner acquisition and client acquisition strategy.

You’re not just advertising, rather you are starting a real conversation with people who make real decisions.

Build Trust, Authority & Community for Long Term

Outcomes on LinkedIn do not happen overnight and that is a good thing. 

Here’s the secret sauce, consistency builds credibility.

By consistently sharing valuable content, engaging with other people and displaying your expertise, you are building trust for your brand.

Over time, this trust translates into tangible outcomes such as profile visits, inquiries, referrals and conversions.

When you show up on LinkedIn consistently, you are not simply developing a network, you are supporting a professional community knowing, liking and trusting your brand.

At Elance, we help companies and brands in Nepal and abroad make the trust building process easier with content strategies that resonates, engages and converts.

Because at the end of the day, we all do business with people we trust.

Ready to get past being visible? 

Let’s get your LinkedIn set up for real growth!

Difference between LinkedIn Personal Profile and Company Page

A successful LinkedIn marketing strategy requires you to understand two core profile types: a LinkedIn personal profile and a LinkedIn business (company) page.

Both are different, but also complement each other in your brand awareness and outreach strategy.

Knowing when and how to use each can help to elevate your professional presence and connect better with your audience.

Linkedin Personal Profile

Your personal profile is your digital handshake.

It represents you as an individual, not the organization you work for. 

But do not underestimate the role of a personal profile in business. 

In fact, it is often where many leads begin, especially for founders, consultants and executives who are the face of their business.

You can use a personal profile to approach the visibility in the following ways:

• Share insights, lessons learned and experiences in your own voice.

• Connect directly with potential clients, collaborators or industry peers.

• Join relevant conversations by commenting on posts, answering questions and being active in your feed.

• Include keywords in your content such as “digital marketing in Nepal” or others that are related to your industry to boost profile visibility.

It is where trust is established and thought leadership starts, something which the company page can’t fully replicate.

Furthermore, your personal profile lets you send connection requests and message other LinkedIn members directly.

Professionals in Nepal that are looking to build a local or global presence will benefit greatly from a well-crafted personal profile.

LinkedIn Business Page

The official LinkedIn presence for your company starts here.

A LinkedIn company page represents your organization, not an individual.

It provides your business a formal representation and clarity to speak as a brand rather than an individual.

You can showcase your services, highlight your team and provide updates that qualify your organization as an authority in your market.

It enables you to:

• Post content consistently to build your brand voice and credibility.

• Promote your products, services and demonstrate client success stories.

• Run LinkedIn advertising campaigns to targeted audiences.

• View LinkedIn analytics of how well you’re performing and engaging.

• Publish job openings and share with qualified audiences.

Unlike a personal profile, a company page doesn’t allow you to engage in direct conversation and personalized networking.

Rather, a business page also has designated “Showcase Pages’ that are like landing pages, highlighting specific services.

Step-by-Step Guide: Set Up LinkedIn for Business (Beginner Friendly)

In the above section, we have talked about what LinkedIn marketing is as well as the differences between business profile and personal profile.

Here in this section, we will explore how to create both Linkedin personal and business profiles with ways to optimize those accounts types.

No matter if you are launching a new business or growing your services, setting up your LinkedIn presence in the correct way will assist you for long term growth.

At eLance, we help to build visibility, drive engagement and generate consistent leads for businesses using these same processes. 

Let’s get started. 

Create Keyword Optimized LinkedIn Personal Profile 

Your LinkedIn personal profile is your starting point. 

Think of it as your portfolio and your first impression all in one.

Here’s how to create a personal LinkedIn profile:

Step 1: Go to linkedin.com and click “Join Now”.

Step 2: Enter your full name and a personal email.

Step 3: Complete the information, also filling in your current position, location, industry and educational background.

Step 4: Upload a professional quality profile picture and branded cover image.

Step 5: Write a heading that contains relevant industry keywords, (e.g., “Digital Marketing Strategist | SEO & Content Experts | Helping Brands Grow Online”).

Step 6: Fill out the About section with who you are, what you do and why it is relevant, including keywords such as content marketing, digital marketing in Nepal, B2B marketing on LinkedIn.

Step 7: Add your past experience, relevant skills, certifications and accomplishments.

You are now ready to build a network with relevant connections in your industry

Make sure that your profile is 100% complete and up-to-date, as it will create more trust and appear higher.

Then Setup Your LinkedIn Company page and Optimize It

Now that your personal profile is complete, you are ready to get your business established.

This will serve as the official representation of your brand.

So. how to create a business page on LinkedIn, you ask?

Here are the steps:

Step 1: From your personal LinkedIn page, select “For Business” > “Create a Company Page”.

Step 2: Select the type of page (Small business, Medium to large or Educational institution).

Step 3: Enter your business name, custom LinkedIn URL and website.

Step 4: Select your industry, size of company and location.

Step 5: Upload a high resolution logo and cover image that are consistent with your brand.

Step 6: Compose an engaging “About” section describing who you are, what you offer, and to whom you offer it, making sure you use key terms related to your niche industry.

Step 7: Add contact information and links to your services or landing pages.

Your business page will act as the face of your brand and give you access to features such as LinkedIn analytics, paid advertisements, and employee advocacy.

Add custom CTA buttons and Showcase Pages

LinkedIn provides the opportunity to use a custom call to action (CTA) buttons, like:

• Visit Website
• Contact Us
• Sign Up
• Learn More

Use these buttons as call to actions to direct traffic to your landing pages or service pages. 

If your business provides multiple services, consider creating Showcase Pages to showcase the different services individually.

Use LinkedIn SEO to Appear in Searches

LinkedIn is not just a networking site, it is also a search engine.

You can increase your by:

• Incorporating niche specific keywords throughout your personal profile and company page.

• Use industry-related terminology in job titles, job descriptions and featured content.

• Implement local SEO terminology so that you can rank with local searches. For example, if you are a trekking company, use keywords like “Trekking company in Kathmandu” or “Trek in Nepal”.

Regularly post content that uses hashtags and keywords in your field of practice

Much like Google, the better the content optimization, the more searchable you become.

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LinkedIn Marketing Strategy (What Works Now?)

Let’s face it, simply having a LinkedIn profile/page isn’t going to guarantee you leads in 2025.

You need to know how to use LinkedIn for Marketing as well.

If you want to take advantage of LinkedIn for your business, you need a LinkedIn strategy that is clear, focused and flexible.

A strategy that knows who you are talking to, how to get to them and what content they actually care about.

So here’s how to achieve success:

Define Your Business Goal and Ideal Audience

Before you send your first post, take a minute and ask:

“What do I want to achieve on LinkedIn?”

Are you here to:

• Build brand awareness?
• Generate more traffic to your website?
• Create leads for a service?
• Hire amazing talent?

Your goal determines everything, your tone, your content, your call-to-action etc.

Once you are clear about your business goal, you can apply LinkedIn’s filters to reach your clear and ideal audience.

You can filter by:

• Job role (e.g., Marketing Manager, Head of HR, Founder)
• Industry (e.g., tech, education, tourism, healthcare)
• Business size (i.e., small business, startup or enterprise clients)

For example, you could be a digital marketing agency in Nepal, offering SEO services, focused on Educational Institutions.

You could communicate with “Head of Admissions” or “Marketing Directors” in private colleges, through both paid and organic approaches.

It is not influencing the masses, but influencing an individual.

Use Organic + Paid Distribution Channels

If you want to get more followers on LinkedIn, don’t choose between paid or organic, rather do the smarter thing which is to use both.

Organic content helps build trust.

You can show up regularly on linkedin and have real conversations.

Paid campaigns just help to get great content in front of people that haven’t found you yet.

What we see works in 2025:

• Personal profile posts that either educate, share a learning or a client story.

• Carousel posts that break down an industry trend or how to.

• Company posts that help to inform your entire audience about team success or launches.

• Sponsored posts that promote either free guides or lead magnets.

Best Time To Post on LinkedIn

Timing impacts visibility more than people think.

Here is what we have discovered based on platform insights and hundreds of post experiments in 2025:

• The best days are Tuesdays and Thursdays.

• The best time is between 9:00 AM to 11:00 AM in your time zone.

• Avoid weekends unless you are playing around with content for global audiences.

This coincides with peak engagement on LinkedIn when professionals are online but not buried with meetings and tasks.

This also supports your geo-targeting digital marketing strategy if you execute campaigns across several regions.

Example: A software company in Nepal targeting clients in the US would want to schedule their posts around 7-8 PM NST (Nepal standard time) to hit the US mornings.

Establish an approval workflow for your content team

Whether you are managing a team of 10 or are an individual contributor, the workflow is required to keep your LinkedIn marketing consistent and error-free.

This is what an uncomplicated yet effective content approval system looks like:

• Plan weekly content every Friday or Monday and use a tool like Notion or Trello

• Define your roles: writer, designer, reviewer

• Create draft posts and gain approvals 2 days in advance of publishing.

• Queue your posts using Buffer, Hootsuite or LinkedIn’s scheduling tool.

• Check LinkedIn analytics weekly such as impressions, engagement, click-throughs and other key digital marketing metrics.

This maintains your messaging consistency in line with your digital marketing strategy, avoids the last minute scramble and helps keep the quality of your output high.

Creating a LinkedIn profile is easy. 

Turning it into a strategic presence that drives leads and brand value? 

That is when the fun begins.

Best Type Of Content To Post On LinkedIn

LinkedIn isn’t Instagram and the audience are not on LinkedIn to watch dance trends or cat videos.

They are on LinkedIn to learn, grow and progress in their professional career.

That is why the best content type to post on LinkedIn is one that offers value to the audience.

Whether you’re in B2B, education, tech, wellness or digital marketing in Nepal, your post should match the intent of the audience.

Now, let’s look at some best types of content to post on LinkedIn that are working on 2025 to maximise brand awareness, lead generation and support your overall LinkedIn marketing plan.

Carousel Posts: Scroll-Stopping Visual Storytelling

Carousels are swipeable visual slides that allow you to tell a story or provide value in an outlined (and easy to follow) way.

As people like their information in bite-sized pieces, these carousels are great for tutorials, checklists, stats or storytelling.

Carousels allow you to control the flow of information while keeping people engaged, post-by-post.

This type of content is best for:

• Explaining marketing funnels

• Providing growth tips or business-based checklists

• Comparing tools or strategies (e.g. traditional marketing vs. digital marketing)

• Review-style posts like a mini-blog tutorial

For Example: A startup consultant could provide a post like:

“5 LinkedIn Mistakes Killing Your Startup’s First Impression (and How to Fix Them)”

Slide 1: Hook

Slide 2–6: Mistakes + Fixes

Slide 7: CTA (Let’s connect / Follow for more tips)

This kind of post usually produces more saves, shares and conversations.

Ultimately these engagements increase your brand’s overall visibility and reach.

Video Snippets

Video content is vastly predominant in LinkedIn feeds but, differently from other platforms, the content posted isn’t about going viral. 

It’s about clarity and connection.

Short video snippets (under 60 seconds) are ideal for:

• Explaining tools or processes

• Answering frequently asked questions

• Sharing daytime of the life content (works well in a digital marketing job in Nepal)

• Sharing results of your video marketing strategy

Pro tip: Add captions, keep it on point and a takeaway. End with a call to action like “Tag somebody that needs to see this” or “Follow us for tips every week.”

Example:

A digital educator could share video titled:

“How to Use AI Tools to Automate LinkedIn Content Scheduling”

There, that educator can showcase the tool, offer a short example and finish with results.

And don’t forget to add hashtags such as #AIDigitalMarketing  #LinkedInMarketing.

Mini Case Studies: Build Influential Credibility, Not The Push

People trust results, especially when you share transparent results.

Instead of putting together a 2,000-word case study, share your success by simplifying it to your post:

Client → Problem → What you did → Result → Insight

This format is suited well for B2B marketing on LinkedIn, especially for consultants, agencies, SaaS platforms and service providers.

Example:

A branding freelancer could share:

“We did a rebrand of a local restaurant’s online profile. 

In two months, bookings shot up 40%, all because we refined the website copy and improved their Google presence. 

Branding is more than design, it’s direction.” 

It showcases the freelancer’s unique skill set while emphasizing the value and importance of branding. 

SEO Optimized Long-Form Blog Posts and LinkedIn Newsletter Posts

LinkedIn articles are the perfect place for thought leaders and educators. 

And in 2025 they are even more powerful because they are searchable in google.

Think of these like blogs that have everlasting power! 

You can use these LinkedIn post ideas that incorporates long tail keywords such as:

• “How to use LinkedIn for business marketing”

• “Step by step guide of setting up a LinkedIn profile for business marketing beginners”

• “A linkedin marketing strategy for a startup in Nepal”

With these types of content, you will attract views and get more followers on LinkedIn, long after you click “publish”.

You can also create a LinkedIn Newsletter post to give your audience a reason to engage with you on a more frequent basis.

Build Community and Visibility On LinkedIn

Content may gain interest, but community keeps you relevant. 

Visibility on LinkedIn as we move into 2025 isn’t just what you post. 

It’s about how you participate with LinkedIn users.

Companies that treat LinkedIn as a two way street (where they post, contribute and engage) outperform the companies who simply broadcast. 

This is not about what you post, it’s about what you do in between the posts.

Let’s talk about how to grow your brand reach on Linkedin organically and appear beyond your own feed.

Participate and Engage in LinkedIn Groups 

LinkedIn Groups are typically overlooked, but also a complete goldmine for niche networking. 

From B2B SaaS to agriculture startups (they each have their own group), every industry, location or interest has a group.

And if you have the ability to participate in active groups, you can: 

• Build trust with audience by sharing advice and insights 

• Spot trends before they appear on your feed

• Secretly connect with decision-makers 

• Learn about the struggles of your ideal clients. 

Tip: Don’t just join. Contribute. Make thoughtful comments.Offer up relevant insights. Be viewed as someone who is helping, not promoting.

Leverage Comments and Polls to Engage

Your post reach grows from interaction, not likes.

Commenting on other people’s posts is the easiest and safest way to get your profile in front of more people.

Every time you leave a comment that provides some thoughtfulness, it puts your profile in front of a whole new audience.

Likewise, LinkedIn Polls increase engagement because they invite opinions.

People love being asked for their thoughts, especially when it relates to their business or area of expertise.

You can ask something like:

“What is your biggest challenge with content planning in 2025?”

“Do you trust AI generated ad copy more or less than human copy?”

These engagement tools are a powerful way to increase your LinkedIn followers organically by creating real-time discussions.

Focus Less on Followers, More on Relationships

It can be easy to chase numbers.

But when it comes to B2B, depth beats masses.

Instead of collecting passive followers, focus on:

• Sending personalized connection requests

• Getting into casual, non-salesy conversations in DMs

• Remembering names, industries and mutual opportunities

• Following up on interactions from an event, webinar or live session

When people feel heard and remembered, they engage more on your posts, in your DMs and in your pipeline.

LinkedIn Ads For Beginners – Smart Paid Campaigns Strategy For Conversion

So, let’s assume your content is decent.

Your page looks pro and you’re getting content out consistently, but growth is stagnating.

That’s when you can decide to explore LinkedIn ads.

In other words, if you are serious about LinkedIn marketing in 2025, paid campaigns are no longer optional, they are a part of a smart social media marketing strategy.

And you don’t even have to have a billion-dollar marketing budget to get started.

This is your beginner’s guide to LinkedIn ads, explained in a way that actually makes sense, even if you are still figuring out how to use LinkedIn for business marketing.

Understand LinkedIn Ad Types (Text, Carousel, Video, InMail)

Selecting an ad format is the first step to an effective LinkedIn marketing plan. 

Here are the four most common formats:

Text Ads

Text Ads are small PPC ads only available on the right hand, side bar (desktop only). 

They work well for brand awareness, job ads or entry-level campaigns where the budget is small. 

Carousel Ads

Carousel ads enable you to show multiple images in a scrollable format.

These are great to show service steps, success stories and before-and-after scenarios.

If you offer branding, content marketing or SEO campaign strategy, this is a strong format to educate and convert.

Video Ads 

This marketing strategy is now critical as video content continues to dominate in today’s landscape.

Video ads can be used to explain a service, highlight client testimonies and introduce your company. 

InMail (Message Ads)

InMail ads land directly in a user’s inbox. 

They are ideal for promoting webinars, offering exclusive content or hiring for roles like digital marketing jobs in Nepal. 

If personalized well, InMail can result in higher open and response rates than traditional email campaigns!

Tip: Consider mixing formats; for example, run a Carousel ad, to tell your brand narrative, then follow it up with an InMail that offers a free consultation.

Use Retargeting and Matched Audiences for Improved ROI

Reach out to individuals that already know your brand or have visited your website.

LinkedIn’s Matched Audiences is an incredible targeting option that enables you to re-engage warm leads and visitors to your website.

If you’re running a digital marketing campaign in Nepal, you can also retarget website visitors who landed on service pages, downloaded a guide or engaged with a previous ad.

Here’s how:

• Upload your email list and display ads for current contacts

• Retarget people who visited your website with ads that bring them closer to conversion

• Use high-performing leads to create lookalike audiences

This is a great strategy for campaigns that involve AI and digital marketing services, consultation offers, free workshops or follow-up lead magnets. 

Retargeting essentially compresses your sales cycle and it keeps your brand familiar to potential customers.

Example: A company that is marketing a LinkedIn course could run retargeting ads telling people that there was a discount, to individuals that visited the course landing page, but did not sign up.

Personalize your outreach with InMail campaigns

Send direct messages to key decision-makers with personalized offers.

One of the unique benefits of LinkedIn advertising is the ability to send personalized messages via message ads (Inmail).

This helps you connect with your ideal audience within LinkedIn.

Follow these best practices:

• Keep your message short (less than 500 characters)

• Address the person by their name and mention something that is relevant to their industry

• Have a clear, desired call to action (CTA) such as “Download the guide,” or “Book a free consultation.”

• Link to a helpful resource as opposed to just linking to your website’s home page.

You can use these campaigns to target niche audiences in the tech, finance, or education industries for example, and provide high-ticket services or one-on-one consultations.

Looking for a Trusted Digital Marketing Partner?

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LinkedIn Analytics – Track What Is Working and What’s Not

When thinking about how to use LinkedIn for business marketing, posting content is only half the battle. 

The other half? 

Knowing exactly what works.

This is where LinkedIn analytics comes in. 

By observing how your content is performing, how your audience is engaging and tracking interaction trends, you can develop your LinkedIn marketing strategy from data instead of guessing. 

Whether you are testing ads, working on brand awareness, or trying out new formats, analytics tell you what is worth your time and dollars. 

Here’s how to analyze the data and create a LinkedIn strategy.

Measure Follower Growth, Post Engagement, Click-Through Rates 

Learn which content yields real results. 

If you’re taking your LinkedIn marketing seriously, these three metrics should be your foundation: 

• Follower Growth: This demonstrates how your audience is growing.  Did a post or campaign cause a sudden influx? Check what the content was, because this is a strong signal your message is being delivered in an awesome way. 
• Post Engagement: If you have high engagement (likes, comments, shares) usually means the topic is resonating with your audience. Take a moment to clarify which types of content to post on LinkedIn moving forward such as carousels, video, or short updates.
• Click-Through Rate (CTR): If your goal is to send traffic to your website or landing page CTR will tell you how persuasive your call-to-action is. If you have low CTR, you will need to improve your headline, offer, or image. 

For example: If your post about the benefits of digital marketing receives the most engagement, then create a full blog post or short videos from it.

Repurpose your top successful content.

Use Analytics Data to Improve Content and Posting Time

You can refine your message, timing and content themes from the .

LinkedIn shows:

• When your audience is mostly active

• The most saved/shared posts by your audience

• The top industries and job titles engaging with your content

Thereafter, you can use this information to:

• Optimize the way to post on LinkedIn, aligned to user behavior

• Determine which formats align with the audience’s style of learning

• Ensure your content stays relevant by responding to the current trends in digital marketing

If for example your audience engages with content primarily on Thursdays at 10AM for your niche, that’s when you post high-value content.

If your audience engages with LinkedIn marketing insights, provide them analytic frameworks, case studies and mistakes to avoid.

And if your analytics consistently show engagement towards AI, personal branding or new digital tools, take this to cue to align to the rising trends in digital marketing.

Elance’s LinkedIn Strategy – Powering Brand Growth in Nepal

At Elance, we build LinkedIn strategies that produce real business results. 

We’re a reputable digital marketing agency based in Nepal, helping brands scale with precision, creativity and consistency. 

Our LinkedIn Marketing Strategies include:

Profile Optimization 

We take both personal and business profile designs and completely transform them with clear positioning and keyword-rich summaries. 

This promotes more visibility, boosts credibility and enhances engagement from your potential audience. 

Content with Intention

Each post serves a purpose: to teach, inspire or convert. 

It is our job to make sure you’re focused on relevance, whether that be thought leadership, carousel tips or launches. 

Paid Ads Campaigns

We build high-performance LinkedIn ads campaigns that include carousel, video and InMail ads. 

Each ad is targeted to decision-makers for the niche, service or offer. 

Weekly Analytics Review

We keep a detailed eye on your content, reach and leads using LinkedIn analytics. 

This enables us to evolve and derive value from your LinkedIn marketing strategy if it’s not achieving your desired outcome.

LinkedIn Marketing Trends for 2025 and Beyond

Innovation is key for keeping up with how users use LinkedIn in 2025 and beyond. 

This seems to be part of the change going on in content, visibility and conversion. 

Here’s what you need to know about the biggest trends in digital marketing and how these trends are transforming the LinkedIn space.

Trend 1: More Personal Brands Than Company Pages

Consumers will trust individuals before logos.

So, empower your team to share their value sharing insights alone, not “updates” from their own personal accounts.

Why is it important?

• It creates trust through authenticity

• It makes your brand human

• It reaches the organic audience further beyond your company page

If you are getting started on how to use LinkedIn for business marketing, start by empowering your team to share content.

A strong personal voice is a positive addition to your company’s presence.

Trend 2: Value First Content

People save, share and engage with content solving their problems. 

Tutorials, carousels, shares and relatable lessons, have now outperformed other forms of content.

This change supports sustainable growth. 

You don’t need a hit that goes viral.

What you need is consistent and quality visibility which establishes expertise and builds relevance.

Trend 3: AI-Powered Planning and Tools

Artificial intelligence is the new buzz of 2025.

And why won’t it be?

The AI tools are helping creators and brands to:

• Create first draft content ideas

• Schedule posts when most likely to be seen

• Turn blogs into repurposed carousels or short format posts

• Predict engagement patterns and analyze trends

Pro TIp: Use AI tools to streamline LinkedIn content calendar but always give your unique brand voice, tone and cultural context, especially for the regional audience. 

Conclusion 

If you are serious about growing, you have to know how to leverage LinkedIn for business marketing. 

In 2025, LinkedIn will be where your high-intent decision makers find brands, develop trust and have the conversations that lead to important results. 

A well thought out LinkedIn marketing mix from profile optimization through to content development will enhance visibility, generate quality leads, and keep you up to date with digital marketing trends. 

With the right mix of personal branding, learning and assistive tools, LinkedIn is now a must have not a nice to have. 

Whether you are launching a brand or scaling your agency, Elance, can help you grow on LinkedIn with impactful strategy, content, ads and insights. 

Engage with us on your LinkedIn marketing journey and let us convert your presence into performance.

FAQ

Looking for a Trusted Digital Marketing Partner?

We might be the one!

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