6 Months Diploma
Certified Digital Marketing Professional Course
Certified Digital Marketing Professional Course
Certified Digital Marketing Professional Course (CDMPC) is taught by Digital Marketing trainers who are industry leading experts. This certification program is devised to introduce you to the most transformative and relevant aspects of digital marketing.
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Course Description
Certified Digital Marketing Professional Course (CDMPC) is taught by Digital Marketing trainers who are industry leading experts. This certification program is devised to introduce you to the most transformative and relevant aspects of digital marketing.
The course module is designed after collaborating with digital marketing companies in Nepal and worldwide. That makes our subject matter more practical oriented and full of expert insights and case studies.
Course Content
Introduction to SEO, How do search engines work, Organic Search vs. Paid Search Results, Keyword Research, On-page SEO, On-page SEO factors, Technical SEO, Schema Markup, Off-page SEO, Link building, Social SEO, Local SEO, Backlink Audits using AHREFS, SEO Audit, Tools, Measurements, Measurement with Google Analytics, Blogging for business, Content Writing, Content Posting, Yoast SEO, SEO Resources, Careers in SEO.
Introduction to SEM, AdWords Terminologies, Campaign types – Introduction to Search, Display (including videos), shopping/mobile-specific campaign types, Keyword Research, Google keyword planner, Bidding and Budget, Creation of Google Display network, Mobile Ad Campaigns, Shopping Campaigns, YouTube Ads.
Introduction to Content Marketing, Content Writing Basics, Setting Content Marketing Goals, Choosing the right audience, Pre-writing, while-writing, post writing, Content Writing Formats, Buyers persona, Golden Circle, SEO Content Writing/posting rules, Website Hierarchy, HubSpot Certification Theory.
Social Media Marketing Basics, Facebook Marketing, FB Ads, Creating Content for Facebook and other social media, Tools for Content Creation, Instagram & LinkedIn Marketing, Twitter Marketing, Pinterest Marketing, Social Media Marketing Tools, Crafting a successful Social Media Strategy.
Introduction to YouTube Marketing, Keyword research for YouTube, Creating Videos for YouTube, Posting technicalities of YouTube, YouTube Channel Optimisation, YouTube Channel Monetisation, YouTube SEO, Link building for YouTube, running ads on YouTube.
Selecting a profitable niche, hunting for highly profitable easy to rank keywords, Content planning, interlinking, blog monetization ideas, examples of successful blogs.
Introduction to ORM Benefits of ORM, ORM tools Google Alerts, Social Mentions, Web mentions, Twitter Search, ORM strategies, Use of Agora Pulse as Social Media Monitoring tool, AHREFS to discover web mentions, Reviews Management, Creating Digital Property, Press Release Submissions.
What is CRM, Importance of CRM, CRM Strategies, introduction to CRM software (theory), Lead Management, Customer Support.
What is Email Marketing, Email Marketing Best Practices, Email Regulations to Follow, Creating Email Marketing Campaigns on MailChimp, Creating Lists, Analyzing Email Marketing Campaign results.
What is Email Marketing, Email Marketing Best Practices, Email Regulations to Follow, Creating Email Marketing Campaigns on MailChimp, Creating Lists, Analyzing Email Marketing Campaign results.
Introduction to Affiliate Marketing, Real life examples of Affiliate Marketing, Importance of Affiliate marketing for business and individual, Affiliate Marketing Platforms (Amazon, Clickbank, JVZoo, Max Bounty).
Introduction to Google AdSense, How to Apply to Google AdSense, Rules, Placing Google Ads on your Blog. Monitoring Revenue, Tips on increasing AdSense Revenue.
What is mobile marketing, Encouraging check-ins, Social Media Marketing, Text/SMS Marketing, Mobile search advertising programs, QR Codes, push notifications.
Keyword Research for e-commerce, Site Navigation (architecture) Technical SEO for eCommerce, Google Image Optimization, Featured snippets, Google Shopping Ads, Blogging for e-Commerce.
What is viral marketing, How to create a viral campaign, Organizing Giveaways, Viral Marketing Examples, Influencer marketing.
What is Website A/B test, User experience, Conversion optimization, Testing website speed, improving website loading speed.
What is Marketing Automation, Advantages of Automating your marketing campaign, Examples of Marketing Automation Tools.
Course Certifications
Google Certifications
- Search Advertising Certification
- Display Advertising Certification
- Video Advertising Certification
- Shopping Advertising Certification
Hubspot Certifications
- Content Marketing Certification
- Email Marketing Certification
- Social Media Marketing Certification
Elance Certifications
- Advanced SEO Certification
- Facebook Marketing Certification
- Digital Marketing Professional Course Certification
Tools Bundle
We give hands-on experience of wide range of free and paid Digital Marketing Tools in our Digital Marketing Course for professionals. You do not have to pay any additional fee for having access to these tools. Access to these tools will be provided for as long as you are our trainees.
Why Digital Marketing Course
For Business Professional
With the increase in use of digital platforms that associates with everyday life (like Google,Facebook, Instagram, Twitter, LinkedIn YouTube, and more), business owners can get their product/services to the right audience at the right time. By getting this Digital Marketing Professional Course certifications from us, you will be able get more leads to your business using these platforms.
For Non-Business Professional
If you’re passionate about digital marketing, and are willing to build your career in the same, this digital marketing professional course certification will help you get familiar to all the strategies and online tools needed to plan and execute a digital marketing campaign for any business. The practical experiences that will be taught during the training period will be a gold mine to crack interviews at huge organizations.
